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Marketing for Hospice Providers | Hospice Care Marketing
Hospice Care Marketing offers digital marketing solutions to drive your business so you dominate your market. Get a free demo and see our results.
You do not need more marketing activity. You need a strategy that helps your hospice get found, build trust, generate more opportunities, and grow your census.
Hospice Care Marketing works exclusively with hospice providers. We help you strengthen your online foundation, improve your visibility, and reach more families through proven digital marketing strategies.
You should know what your investment looks like before we ever get on a call. Choose the program that best fits where your hospice is today and where you want to go.
Foundation
Per Month
Best For: Hospices that need to strengthen their website, Google presence, local visibility, and organic search performance before investing in paid advertising.
Foundation gives your hospice the website and ongoing SEO strategy needed to build sustainable, long-term visibility.
Foundation Includes:
Foundation Is Right For You If:
Foundation is ideal if you want to strengthen your website, reviews, Google Business Profile, and local search visibility without adding a Google Ads budget. While organic search has geographic limitations, Grow Now may be a better fit if you need to reach a broader service area.
Note: HCM websites are required for participation in our organic SEO programs.
Grow Now
Per Month + Ad Spend
Best For: Hospices that want to build long-term organic visibility while reaching more families across a broader service area now.
Best For Growth: Grow Now combines a new HCM website, ongoing SEO, Google Ads, retargeting, and CRM tools to help your hospice reach more families and generate more opportunities across the markets you want to serve.
Grow Now Includes Everything In Foundation, Plus:
Your ad spend is paid directly to the advertising platform and is separate from HCM's monthly management fee.
The appropriate advertising budget depends on your market, competition, service area, and growth goals. We will help you determine the right strategy for your hospice rather than forcing every provider into the same advertising budget.
You should know what your investment looks like before we ever get on a call. Choose the program that best fits where your hospice is today and where you want to go.
Monthly HCM Investment
Search Engine Optimization
Google Business Profile
Google Maps Optimization
Website Optimization
Review Growth
Content Creation
Rank Tracking
Monthly Strategy Call
Google Ads
Retargeting
CRM Access
Broader Service-Area Reach
Faster Access To Search Demand
$1,495
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$2,250 + Ad Spend
Start with one question:
Do you need to build the foundation, or are you ready to build the foundation and expand your reach?
If you need to improve your website, reviews, Google presence, rankings, and local visibility without an advertising budget, Foundation may be the right place to start.
If you are ready to reach families throughout a broader service area while continuing to build your organic presence, Grow Now is likely the better fit.
We can help you determine which approach makes sense based on your market, current visibility, competition, and growth goals.
SEO, Google Maps, reviews, and your website all matter, but organic visibility is often strongest near your core market. With Grow Now, you can build long-term organic growth while using Google Ads to reach families searching for hospice care across a wider service area. The goal isn’t choosing between SEO and advertising, it’s knowing when you need both.
Neither of these programs is designed as a quick experiment. Building meaningful online visibility takes consistency as your website, reviews, Google presence, content, and rankings improve over time. Think beyond the first 30–60 days, but remember that long-term growth should be backed by measurable results, not just hope.
Each month, we review your rankings, Google Business Profile activity, reviews, website traffic, calls, and leads to measure progress and identify opportunities. Your strategy call goes beyond reporting, we discuss what’s working, what needs improvement, and the next steps to keep your hospice growing.
Golden Rule Hospice
Golden Rule Hospice was competing in a crowded Atlanta hospice market with limited online visibility and stagnant census growth.
Hospice Care Marketing implemented a strategy that included website redesign, SEO, Google Ads, and reputation management.
The results included:
25–30% Increase In Inbound Inquiries During The First Year 50% Increase In Inbound Inquiries In Subsequent Years More Than 3X Growth In Patient CensusThe goal was not simply more website traffic.
The goal was to turn stronger visibility, better positioning, and more marketing opportunities into meaningful growth for the hospice.
You should know what your investment looks like before we ever get on a call. Choose the program that best fits where your hospice is today and where you want to go.
We Only Work With Hospice Providers
You do not have to teach us what hospice is, how competitive your market can be, or why census growth matters.
Hospice marketing is what we do.
We Look At The Entire Growth Picture
SEO, Google Ads, or a new website alone may not be enough. We look at how your website, Google visibility, reviews, rankings, advertising, lead generation, and conversion process work together to drive growth.
We Build For Visibility And Conversion
Getting found is only half the battle. Families need to trust your hospice and have a clear path to contact you, making visibility, credibility, and conversion essential to your marketing strategy.
We Review The Data And Adjust
Your marketing shouldn’t run on autopilot. We review performance with you monthly, discuss the results, and adjust the strategy based on data to keep improving your results.
You do not need to have everything figured out before talking with us. You simply need to be serious about where you want your hospice to go.
You should know what your investment looks like before we ever get on a call. Choose the program that best fits where your hospice is today and where you want to go.
Which Program Should I Choose?
If your hospice needs to improve its website, reviews, Google Business Profile, rankings, and organic visibility, and you are not currently ready for an advertising budget, Foundation may be the right place to start.
If you want those same foundational improvements while also reaching families across a broader service area through Google Ads, Grow Now may be the better fit.
How Much Does Foundation Cost?
Foundation is $1,495 per month.
How Much Does Grow Now Cost?
Grow Now is $2,250 per month plus your advertising spend.
Your ad spend is paid separately to the advertising platform.
How Much Should I Spend On Google Ads?
There is no single advertising budget that is right for every hospice.
Your recommended budget depends on your geographic market, competition, service area, and growth goals. We will discuss those factors with you before recommending an advertising strategy.
Why Would I Need Paid Ads If I Am Doing SEO?
SEO and Google Maps help build valuable long-term organic visibility, but they cannot always give your hospice consistent visibility throughout a large service area.
Paid advertising allows you to target families searching in markets where your hospice may not currently have strong organic visibility.
Grow Now allows you to pursue both strategies at the same time.
How Quickly Will SEO Work?
SEO should be viewed as a long-term strategy rather than a short-term campaign.
Progress can appear in different ways along the journey, including stronger rankings, increased Google Business Profile activity, more website traffic, additional reviews, calls, and form submissions.
We review these signals with you every month and adjust the strategy as we move forward.
Am I Locked Into A Long-Term Contract?
Our relationship is not built around forcing you to stay because of a long-term contract.
At the same time, these programs are intended for hospice providers who are willing to think long term.
Sustainable visibility, reputation growth, stronger rankings, and better marketing performance require consistency. If you are looking for a one or two-month experiment, this is probably not the right approach.
Will I Know What HCM Is Doing Each Month?
Yes.
We review rankings, Google Business Profile activity, reviews, website traffic, phone calls, form leads, and other relevant performance data with you during your monthly strategy call.
We also discuss what we have learned and what we are going to change, improve, or focus on next.
You have seen the pricing. Now the more important conversation is what the right strategy could produce for your hospice.
We will look at where you are today, where you want to grow, and whether Foundation or Grow Now is the better path to help you get there. Call Hospice Care Marketing at (877) 959-5849 to start the conversation.
You deserve a marketing partner that knows hospice inside and out. Our strategies help you attract more patients, grow your census, and increase profitability.
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