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Book Brian Frantz to Speak

Owner of Hospice Care Marketing | Author | Hospice Growth Strategist

Meet Brian

Brian Frantz is the founder of Hospice Care Marketing and a nationally recognized expert in helping hospice providers grow their census through ethical, modern digital strategies. With over a decade of experience in digital marketing and a focused commitment to the hospice industry since 2019, Brian has helped agencies across the country attract more patients, streamline their marketing, and scale sustainably.

Brian’s passion for hospice began when he met his wife—then a hospice social worker—through his aunt, a hospice physician. That personal connection lit a professional fire. Since then, he’s worked with agencies like Golden Rule Hospice, tripling their census through strategic, patient-centered marketing systems.

Signature Topics

Internet Marketing for Hospice Providers

Discover how the top-growing hospices in the U.S. are attracting and converting patients in today’s digital age. Brian breaks down exactly what’s working in Google Ads, SEO, and retargeting—and how small teams can implement big-agency strategies.

How to Optimize Your Website for Conversions

Is your website just a brochure—or a tool for census growth? Learn how to turn your site into a 24/7 referral generator with smart design, clear messaging, and effective call-to-actions tailored for the hospice journey.

The New Rules of Online Visibility: AEO vs. SEO

With Google’s shift toward Answer Engine Optimization (AEO), traditional SEO isn’t enough. Brian shows how hospice providers can stay ahead of algorithm changes and dominate local search with next-gen strategies.

Additional custom topics available on request.

What You Can Expect

Your audience will walk away with:
  • Actionable tools to increase admissions through online marketing
  • Real examples from successful hospice campaigns
  • A clear roadmap to grow referrals and online visibility
  • Fresh motivation to modernize their outreach
Ideal Audiences
  • Hospice Owners & Administrators
  • Marketing Directors & Outreach Teams
  • Admissions Coordinators & Leadership Staff

Past Appearances

Brian has led webinars, podcasts, and private workshops for hospice agencies nationwide. He’s also the author of Internet Marketing for Hospice Providers and host of the Voices of Hospice Leadership Podcast.

Media & Contact

Available For: Virtual & In-Person Keynotes, Webinars & Panels, and Team Trainings & Retreats