When families search for hospice care, their first stop is usually Google. If your hospice isn’t showing up in search results, you’re missing a crucial opportunity to connect with families in need. Improving your online visibility ensures that your agency is easily found, trusted, and chosen when families are making one of the most important decisions of their lives. In this blog, we’ll explore key strategies to boost your visibility and attract more families to your hospice.

1. Optimize Your Website for Search (SEO). Your website is the foundation of your online presence. If it’s not properly optimized, families may struggle to find you when searching for hospice care.
   • Use Local SEO Strategies – Ensure your website includes keywords like “hospice care in [Your City]” so that search engines can connect your agency with local searches.
   • Improve Page Load Speed – A slow website can cause visitors to leave before learning about your services.
   • Optimize for Mobile – Most families search from their phones, so your website must be mobile-friendly.
     
     Pro Tip: Keep your website’s content clear, concise, and compassionate, ensuring families feel supported and informed.
     
2. Claim and Optimize Your Google Business Profile Listing. Your Google Business Profile (GBP) profile is a key factor in how families find you online.
   • Ensure Accuracy – Keep your address, phone number, and business hours up to date.
   • Add Photos – Include professional images of your facility and staff to build trust.
   • Encourage Reviews – Positive reviews improve credibility and help your hospice rank higher in local searches.
     
     Your GBP listing is often the first thing families see, so make sure it accurately reflects your hospice’s mission and services.
     
3. Run Google Ads to Increase Immediate Visibility. While SEO builds long-term results, Google Ads ensure your hospice appears at the top of search results right away.
   • Target High-Intent Keywords – Use phrases like “hospice care near me” to attract families actively searching for care.
   • Use Compelling Ad Copy – Show families why they should choose your hospice by highlighting compassionate care and key services.
   • Monitor and Adjust – Track performance metrics and refine campaigns to maximize results.
     
     Google Ads put your hospice front and center when families are looking for care now.
     
4. Leverage Retargeting Ads to Stay Top-of-Mind. Not all families will reach out the first time they visit your website. Retargeting ads help bring them back.
   • Show Ads to Previous Visitors – Keep your hospice visible to families who have already shown interest.
   • Use Soft Messaging – Remind them of your services without being pushy.
   • Appear Across Platforms – Retargeting works on Google, Facebook, and other websites.
     
     Staying top-of-mind helps ensure families return to your hospice when they’re ready to take the next step.
     
5. Create Educational Content That Families Are Searching For. Content marketing builds trust and improves search rankings over time.
   • Write Blog Posts – Answer common questions like “When is the right time for hospice care?”
   • Share Testimonials – Real stories help families feel more confident in choosing your services.
   • Use Video Content – Short videos explaining hospice care can boost engagement.
     
     Providing valuable content makes your hospice a trusted resource, increasing both visibility and credibility.

How Hospice Care Marketing Can Help

At Hospice Care Marketing, we specialize in strategies that increase your online visibility and connect you with families in need. Our team focuses on:

• Custom Website Optimization – Ensuring families can find and navigate your site easily.
• SEO & Google Ads Management – Improving rankings and driving qualified traffic.
• Reputation Marketing – Helping you generate and promote positive reviews.

Let’s Improve Your Online Visibility Today!

If families can’t find you online, they may turn to another hospice. By focusing on SEO, Google Ads, retargeting, and content marketing, your agency can increase visibility and grow your impact.

📞 Call us at (877) 959-5849 or schedule a free consultation today!