Published by: Hospice Care Marketing – Voices of Hospice Leadership
Guest: Lisa Glynn, R.N., Co-Founder of Golden Rule Hospice
Host: Brian Frantz
From Word-of-Mouth to Online Growth: The Golden Rule Hospice Journey
In this episode of the Hospice Care Marketing Podcast, host Brian Frantz interviews Lisa Glynn, R.N., the co-founder of Golden Rule Hospice, a top-rated hospice provider in Metro Atlanta. Since launching in 2015, Golden Rule Hospice has grown into a leading hospice care agency in Georgia—thanks in large part to embracing digital marketing for hospice providers.
Inside the Interview: How Marketing Transformed Their Business
A Digital Marketing Breakthrough
Before partnering with Hospice Care Marketing, Golden Rule Hospice relied almost exclusively on:
- In-person networking
- Community events
- Physician relationships
But since launching a comprehensive online presence, they’ve seen:
- A surge in inbound inquiries
- More than 160 five-star Google reviews
- Greater visibility across 18 counties in Metro Atlanta
“We didn’t realize how powerful a digital footprint was until we worked with your team.” – Lisa Glynn
Marketing Strategy That Sets Them Apart
Golden Rule’s success story shows what’s possible when a hospice agency commits to digital growth. Key elements of their hospice marketing strategy include:
- Reputation management (with staff buy-in for asking reviews)
- Local SEO optimization for competitive visibility
- Google Business Profile enhancements
- Social media partnerships with referral sources
- Ongoing content creation that builds brand trust
Why Reviews Matter in Hospice Marketing
Lisa emphasized how reviews are not just about reputation—they’re a critical conversion tool in hospice marketing. Their staff was trained to ask families at appropriate times during the care journey, which led to meaningful, authentic testimonials.
“When people search hospice care, they want proof. Our reviews give them that.” – Lisa Glynn
Community + Digital = Scalable Growth
Lisa and her team have invested heavily in:
- Partnerships with home health agencies, ALFs, and hospital discharge planners
- Joining Chamber of Commerce groups and state associations
- Building a social presence on Facebook and Instagram to tag referral partners and grow reach
But it was the online visibility—driven by strategic SEO and review management—that helped Golden Rule stand out among the 250+ hospice agencies in their region.
Unique Selling Points That Marketing Helped Spotlight
With the right digital strategy, Golden Rule is able to promote what truly makes them different:
- 90% staff retention
- Top 5% nationally for patient visits in the final 3–7 days of life
- Weekly check-ins with families
- A Transitional Care Program offering 24–48 hour bedside support (not covered by Medicare but provided at no cost)
Lisa’s Advice for Hospice Owners
“Branding matters. Reviews matter. If you’re a small hospice, partner with a marketing company that understands the hospice space.”
Ready to Grow Like Golden Rule Hospice?
If you’re a hospice owner or operator looking to scale your census and dominate your local market, Hospice Care Marketing can help.