Published by: Hospice Care Marketing
Guest: Sannie Lee, Area Director of Sales at Suncrest Care
Host: Brian Frantz
Sannie Lee of Suncrest Care shares what it really takes to grow a hospice agency—from referral consistency to building a high-performing culture.
YouTube
In this episode of Voices of Hospice Leadership, host Brian Frantz sits down with Sannie Lee, Area Director of Sales at Suncrest Care in Sacramento, CA. With 8 years of hospice experience and a deep understanding of community-based growth, Sannie offers a behind-the-scenes look at what drives real results.
She shares why hospice growth can’t be automated or outsourced—and why “boots on the ground” still wins. From weekly touchpoints with referral sources to creating intentional company culture, this episode is filled with practical advice and leadership insight for owners, executives, and marketers in the hospice space.
What You’ll Learn:
The “Suncrest Difference” and their high-touch approach to care Why consistent presence with referral partners is essential The downfall of “muffin marketing” (and what to do instead) How to build a culture that attracts the right people What new competition means for established providers Tips for standing out without gimmicks
Quote Highlight:
“You can’t grow your hospice behind a desk. You have to be present—and you have to be consistent.” — Sannie Lee, Suncrest Care
About the Guest:
Sannie Lee is the Area Director of Sales at Suncrest Care, overseeing hospice outreach in the Sacramento region. With a background in healthcare sales and a passion for compassionate care, she leads a team of liaisons focused on relationship-building, education, and community presence.
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