When most hospice providers think of growth, they imagine long timelines, slow results, and traditional referral outreach. But for one Georgia-based hospice, the path to tripling their census was faster and more strategic than they ever expected.

This case study reveals how Hospice Care Marketing, a firm often recognized as the best hospice marketing agency for growth-focused providers, helped one hospice go from 40 to 142 patients in just over a year.

If you’re looking for marketing success for hospice, this story will show you what’s possible when the right strategy meets a mission-driven team.

The Challenge: Stuck at 40 Patients

Golden Rule Hospice, a family-owned provider in Georgia, came to us with a clear goal: grow their census. Despite having an excellent care team and strong word-of-mouth referrals, their census was plateaued at around 40 patients.

They knew there were more families who could benefit from their services—but they weren’t reaching them.

The challenges they faced included:

• Low visibility on Google
• No clear digital strategy or lead capture system
• A website that wasn’t converting visitors into inquiries
• Heavy reliance on traditional physician referrals

They needed a partner who understood their values and had the digital expertise to scale their growth.

The Solution: A Full Hospice Care Marketing Strategy

Our team at Hospice Care Marketing began by mapping out a full-funnel strategy designed to attract, convert, and nurture leads across every stage of the decision-making process.

Here’s what we implemented:

1. Website Redesign Focused on Conversions. We rebuilt their website with a clean, mobile-optimized design and clear calls to action. Visitors could now easily call, submit a form, or start a conversation via live chat. The site was also optimized for speed, SEO, and accessibility.
2. Local SEO Optimization. We optimized every page with targeted local keywords like “hospice care in Alpharetta GA” and “end-of-life care in Fulton County.” We also claimed and enhanced their Google Business Profile with service area details, updated photos, and 5-star reviews.
3. Google Ads + Retargeting. We launched Google Ads campaigns focused on high-intent searches such as “hospice care near me” and “hospice services at home.” We paired these with retargeting ads that re-engaged visitors who didn’t convert on the first visit.
4. CRM + Lead Nurturing System. We installed a custom CRM system that captured every inquiry, triggered automated email follow-ups, and alerted staff to new leads in real-time. This ensured no opportunity fell through the cracks.
5. Reputation Management. We built a review generation system that helped the team collect over 100 heartfelt Google reviews, dramatically improving their online reputation and conversion rates.

The Results: Census Growth from 40 to 142 Patients

In just over 12 months, Golden Rule Hospice saw dramatic results:

• Census increased from 40 to 142 active patients
• Google rankings improved, appearing in the top 3 for major search terms in their area
• Lead volume more than doubled, with consistent inquiries from organic search and Google Ads
• Online reviews tripled, improving family trust and brand reputation
• Reduced time from inquiry to admission, thanks to CRM automation

This wasn’t just marketing success, it was mission fulfillment. More families reached. More lives touched.

Why This Worked

What made this campaign different wasn’t just the tools, it was the focus. We understood the sensitivity of the hospice space and built every message, every ad, and every system around trust, empathy, and clarity.

This wasn’t a “cookie-cutter” approach. It was customized hospice care marketing rooted in strategy, compliance, and compassion.

Could This Be Your Hospice?

We know that every hospice provider wants to serve more families, but without sacrificing the quality of care or overwhelming their team. That’s why we create tailored marketing systems that scale with your mission.

If you’re ready to explore what a proven digital strategy could do for your census, we’d love to talk.

Schedule a Free Strategy Call or call us at (877) 959-5849

Let’s grow your hospice one family at a time.