Finding the best hospice marketing agency can feel overwhelming. You’re not just hiring someone to run ads or build a website, you’re choosing a partner that will help you reach more families, grow your census, and carry out your mission with compassion.

So how do you know if you’ve found a true hospice marketing expert and not just another generalist agency?

Here are the top 10 signs to look for when choosing the right partner to grow your hospice.

1. They Specialize in Hospice. The best hospice marketing agency doesn’t serve everyone, they focus on you. Hospice care is emotionally sensitive, heavily regulated, and trust-based. You need a team that understands this deeply. If an agency markets pizza shops, plumbers, and hospice providers all under one roof—they’re not a specialist. Look for hospice marketing experts with industry-specific experience and insights.
2. They Show Real Census Growth. Talk is cheap. The best agencies will back up their work with real results. Ask for case studies that show how they’ve helped other providers grow their census. Whether it’s growing from 30 to 100 patients, doubling inquiries in 90 days, or consistently hitting census goals – results matter.
3. They Understand Compliance. Hospice marketing must be done ethically and within the boundaries of HIPAA and industry regulations. The right agency won’t risk your reputation with shady tactics or compliance blind spots.
   
   Look for an agency that:
   • Follows HIPAA-compliant marketing practices
   • Uses secure lead tracking systems
   • Understands CMS guidelines and referral dynamics
4. Their Website and Ads Speak to Families—Not Just Doctors. Your marketing should resonate emotionally with families in crisis, not just medical professionals. The best hospice marketing agency knows how to use compassionate language, comforting visuals, and clear calls to action. Browse their portfolio. Do their materials feel warm, trustworthy, and calming? That’s the tone that wins trust in hospice.
5. They Offer a Full-Funnel Strategy. Census growth doesn’t come from just one thing. You need a mix of tools working together: website, SEO, ads, automation, and community outreach.
   
   Top hospice marketing experts will offer:
   • Local SEO optimization
   • Google and Facebook Ads
   • Lead capture landing pages
   • CRM automation and follow-up
   • Referral partner marketing
     
     This full-funnel approach ensures no opportunities fall through the cracks.
6. They Have Testimonials from Hospice Clients. Anyone can say they’re good. But only real hospice providers can confirm it. A reliable agency will proudly share testimonials, reviews, or referrals from their hospice clients. Want extra confidence? Ask to speak directly with one of their current or past hospice partners.
7. They Focus on Strategy—Not Just Services. The best hospice marketing agency won’t just “do what you ask.” They’ll push you to think bigger, plan ahead, and focus on results. You want a strategic partner, not a task-taker. They’ll bring ideas to the table, adjust based on performance, and tie all activity to census growth goals.
8. They Provide Transparent Reporting. You shouldn’t have to wonder what your agency is doing or whether it’s working.
   
   A high-performing team will give you regular updates that show:
   • What’s been completed
   • How your rankings, leads, or conversions are performing
   • What’s being adjusted moving forward
     
     Transparency builds trust and trust drives better results.
9. They’re Invested in Long-Term Success. Marketing isn’t a one-time fix. It takes consistent effort over time to grow and sustain your census.
   
   Top hospice marketing experts won’t promise “overnight results.” Instead, they’ll help you build a system that gets stronger each month. Look for signs of commitment, like:
   • Ongoing support packages
   • Quarterly planning calls
   • Access to a dedicated strategist or account manager
10. They Truly Understand Your Mission. At the end of the day, marketing hospice care is about more than leads. It’s about reaching people at one of the most important and emotional moments of their life. The best hospice marketing agency gets this. They’ll align their work with your values. They’ll care about your patients. They’ll treat your brand with the dignity it deserves. Because in hospice, marketing isn’t just about numbers, it’s about service.

Looking for Hospice Marketing Experts Who Get It?

At Hospice Care Marketing, we’ve helped dozens of agencies across the country grow their census through ethical, effective, and compassionate strategies. We specialize in marketing for hospices because that’s all we do.

Whether you’re just getting started or trying to scale to the next level, we can help you put the right pieces in place for real, sustainable growth.

Schedule a Call Today or call us at (877) 959-5849

Let’s grow your mission, one family at a time.