When it comes to growing your hospice’s reputation and visibility, having a steady stream of positive reviews is key. But getting those reviews consistently requires a process that is simple for families and easy for your team to follow.
Why a Process Matters
Without a clear review request process, reviews can become an afterthought. This often leads to fewer reviews, which can make your Google Business Profile look outdated or inactive. A steady flow of fresh, authentic reviews builds trust with families and helps improve your local search rankings.
The Ideal Review Request Process for Hospices
- Ask at the Right Time. Timing is everything. The best moment to request a review is shortly after a family expresses gratitude for your care. This is when emotions are high, and they’re most likely to want to share their experience.
- Keep It Personal. A generic, automated email won’t have the same impact as a heartfelt, personalized message. Whenever possible, have a staff member they know and trust make the request.
- Make It Easy. Provide a direct link to your Google review page so families don’t have to search for it. The fewer steps, the better.
- Train Your Team. Make sure everyone knows when and how to ask for reviews. Equip them with talking points that make the request feel natural and not forced.
- Follow Up Gently. If a family doesn’t leave a review right away, it’s okay to follow up once with a polite reminder. Avoid multiple requests that could feel pushy.
The Role of Reviews in Your Marketing
A strong review profile does more than attract clicks, it also reassures families that they’re making the right choice for their loved one. Combined with other marketing strategies, reviews can be one of your most cost-effective growth tools.
📞 Want a proven review strategy for your hospice? Call (877) 959-5849 and we’ll set up a process that works for your team.