Boost Patient Census with Hospice Marketing Strategies

Woman in professional attire working at a desk with a laptop, analyzing hospice marketing strategies for business growth.

In a rapidly evolving digital world, hospice providers can no longer rely solely on referrals or word of mouth. Growth in 2025 requires a strategic, compassionate, and data-driven approach to marketing. Whether you’re a new agency or a seasoned provider, the right partner can make the difference between plateauing and thriving.

Enter Hospice Care Marketing, a digital agency built specifically for providers like you. We don’t work with restaurants, dentists, or retail stores. We work exclusively in marketing for hospice providers, and we’ve helped dozens of them double, even triple, their census.

Here’s exactly how we’re helping hospices grow in 2025.

We Understand Hospice at a Deeper Level

Hospice is not just another industry. It requires empathy, timing, trust, and sensitivity, especially when families are searching for answers during the most difficult moments of their lives.

Unlike generalist agencies, our entire team is trained to understand:

The emotional journey of caregivers and families
How referrals really work in hospice
HIPAA-compliant marketing practices
The difference between palliative and hospice care (and how to market each)

This deep understanding allows us to craft messaging and campaigns that resonate and convert.

We Build Websites That Drive Admissions

In 2025, your website is no longer just a digital brochure. It’s the engine behind your census growth. We design and develop hospice websites that are:

Emotionally warm and easy to navigate
Optimized for mobile and accessibility
Built to convert inquiries into phone calls and form submissions
SEO-friendly for better visibility in local search

We know how to structure content so that when a family visits your website, they don’t feel overwhelmed—they feel supported.

We Get Hospices Ranked on Google

One of the most effective ways to grow your census is to show up when families search for care. If someone types “hospice near me” or “end-of-life care in [city],” and your agency isn’t listed, you’re missing out.

That’s why SEO is a core part of our strategy. Our hospice care marketing team handles:

Keyword research specific to hospice services
On-page SEO for your website
Local SEO to dominate your service area
Google Business Profile optimization
Monthly content creation to keep your site fresh and relevant

And we track everything—so you can see the impact.

We Run Google Ads That Actually Work

Pay-per-click ads are powerful, but only when executed with precision and purpose. We run targeted Google Ad campaigns that help hospice providers reach families at the right time with the right message.

Our ad campaigns include:

Custom landing pages built to convert
Keyword targeting based on local search intent
Retargeting ads that bring back visitors who didn’t convert
Compassionate ad copy designed to build trust, not pressure

We’ve helped providers generate hundreds of inquiries this way—quickly and cost-effectively.

We Capture and Nurture Every Lead

Not every family is ready to make a decision on their first visit. That’s why we install lead capture forms, call tracking, and automated follow-ups that keep your agency top-of-mind.

Using our custom CRM system, we:

Automatically respond to inquiries with personalized follow-up emails
Track every lead source and conversation
Help your team follow up consistently and quickly
Set up alerts for missed calls or form submissions

This ensures no opportunity falls through the cracks.

We Manage Your Online Reputation

In hospice care, reviews matter. One negative review or a lack of online presence can deter a family from calling. We help you build a strong reputation through:

Google review generation campaigns
Response strategies to both positive and negative feedback
Review widgets that showcase your testimonials on your site

By showing families that others trust you, you build credibility before the first phone call.

We Customize Strategies Based on Your Census Goals

Not every hospice is trying to scale quickly. Some want to grow steadily, others want to open new locations, and some want to maintain high-quality care with modest growth.

That’s why we tailor our strategies to your goals. During your onboarding, we review:

Current census and growth targets
Referral mix and service areas
Competitive landscape
Marketing history and gaps

From there, we build a custom plan to support your unique mission.

Let’s Grow Your Mission in 2025

If you’re looking for a partner that truly understands hospice care marketing and knows what it takes to grow in this space—we’re ready to help.

At Hospice Care Marketing, we combine industry expertise with digital performance to deliver results that matter: more families helped, more trust earned, and more lives impacted.

Schedule Your Free Strategy Call or give us a call at (877) 959-5849

Let’s grow your hospice—one family at a time.

Image of Golden Rule Hospice’s growth success, showcasing digital marketing solutions by Hospice Care Marketing.

When most hospice providers think of growth, they imagine long timelines, slow results, and traditional referral outreach. But for one Georgia-based hospice, the path to tripling their census was faster and more strategic than they ever expected.

This case study reveals how Hospice Care Marketing, a firm often recognized as the best hospice marketing agency for growth-focused providers, helped one hospice go from 40 to 142 patients in just over a year.

If you’re looking for marketing success for hospice, this story will show you what’s possible when the right strategy meets a mission-driven team.

The Challenge: Stuck at 40 Patients

Hospice Marketing Case Study in San Diego CA

Golden Rule Hospice, a family-owned provider in Georgia, came to us with a clear goal: grow their census. Despite having an excellent care team and strong word-of-mouth referrals, their census was plateaued at around 40 patients.

They knew there were more families who could benefit from their services—but they weren’t reaching them.

The challenges they faced included:

Low visibility on Google
No clear digital strategy or lead capture system
A website that wasn’t converting visitors into inquiries
Heavy reliance on traditional physician referrals

They needed a partner who understood their values and had the digital expertise to scale their growth.

The Solution: A Full Hospice Care Marketing Strategy

Our team at Hospice Care Marketing began by mapping out a full-funnel strategy designed to attract, convert, and nurture leads across every stage of the decision-making process.

Here’s what we implemented:

Website Redesign Focused on Conversions. We rebuilt their website with a clean, mobile-optimized design and clear calls to action. Visitors could now easily call, submit a form, or start a conversation via live chat. The site was also optimized for speed, SEO, and accessibility.
Local SEO Optimization. We optimized every page with targeted local keywords like “hospice care in Alpharetta GA” and “end-of-life care in Fulton County.” We also claimed and enhanced their Google Business Profile with service area details, updated photos, and 5-star reviews.
Google Ads + Retargeting. We launched Google Ads campaigns focused on high-intent searches such as “hospice care near me” and “hospice services at home.” We paired these with retargeting ads that re-engaged visitors who didn’t convert on the first visit.
CRM + Lead Nurturing System. We installed a custom CRM system that captured every inquiry, triggered automated email follow-ups, and alerted staff to new leads in real-time. This ensured no opportunity fell through the cracks.
Reputation Management. We built a review generation system that helped the team collect over 100 heartfelt Google reviews, dramatically improving their online reputation and conversion rates.

The Results: Census Growth from 40 to 142 Patients

In just over 12 months, Golden Rule Hospice saw dramatic results:

Census increased from 40 to 142 active patients
Google rankings improved, appearing in the top 3 for major search terms in their area
Lead volume more than doubled, with consistent inquiries from organic search and Google Ads
Online reviews tripled, improving family trust and brand reputation
Reduced time from inquiry to admission, thanks to CRM automation

This wasn’t just marketing success, it was mission fulfillment. More families reached. More lives touched.

Why This Worked

What made this campaign different wasn’t just the tools, it was the focus. We understood the sensitivity of the hospice space and built every message, every ad, and every system around trust, empathy, and clarity.

This wasn’t a “cookie-cutter” approach. It was customized hospice care marketing rooted in strategy, compliance, and compassion.

Could This Be Your Hospice?

We know that every hospice provider wants to serve more families, but without sacrificing the quality of care or overwhelming their team. That’s why we create tailored marketing systems that scale with your mission.

If you’re ready to explore what a proven digital strategy could do for your census, we’d love to talk.

Schedule a Free Strategy Call or call us at (877) 959-5849

Let’s grow your hospice one family at a time.

How Hospice Care Marketing Helps Providers Grow in 2025