Citations, online mentions of your business name, address, and phone number, were once the backbone of local SEO. While Google’s algorithm has evolved, citations still play a vital role in building trust and credibility for your hospice.
What Are Citations?
A citation is any mention of your hospice’s name, address, and phone number (NAP) online. This could be in:
- Local business directories (e.g., Yelp, Yellow Pages)
- Industry-specific directories (e.g., hospice.org)
- Social media profiles
- Chamber of Commerce listings
Why They Still Matter
While Google now relies more on reviews, content, and engagement signals, consistent citations help confirm your business’s legitimacy. If your NAP is the same across multiple sites, Google is more likely to trust your information.
Common Citation Problems
- Inconsistent addresses (e.g., “Rd.” vs. “Road”)
- Old phone numbers or locations still appearing online
- Duplicate listings in the same directory
Even small inconsistencies can confuse Google and hurt rankings.
The Quality Factor
Not all citations are equal. A listing on your state’s health directory carries more weight than one on a generic low-quality directory. Focus on relevance and authority over quantity.
Ongoing Maintenance
Citation building isn’t a one-time task. New directories appear, old ones get updated, and incorrect listings can pop up over time. Regular audits keep your presence consistent.
📞 Want to Audit & Strengthen Your Citations?
We help hospice agencies clean up, build, and maintain accurate citations to boost local search visibility. Call (877) 959-5849 or Schedule a Free Strategy Call.