The map pack (the three local listings that show up in Google’s search results) is valuable real estate, especially for location-based services like hospice. But getting your hospice agency to show up consistently takes more than just claiming your Google Business Profile.
Here’s Why You Might Not Be Showing Up:
- 🔍 Low Review Count or Rating. Google prioritizes businesses with strong reviews. If your competitors have more 5-star reviews, they’re likely ranking ahead.
- 📍 Location Proximity. Google serves results based on where the searcher is physically located. If you’re far from that area, you may not appear.
- 🛠 Incomplete Business Profile. Missing service areas, photos, business hours, or categories can hold you back. We fully optimize this for our clients.
- 🔗 NAP Inconsistencies. Your Name, Address, and Phone Number (NAP) must match across all online listings. Inconsistencies send mixed signals to Google.
- 🖼️ Lack of Activity. Google favors active profiles. If you’re not posting updates, adding photos, or responding to reviews, your visibility can fade.
What We Do to Fix It
- Weekly posting and engagement on your GBP
- Structured service area content on your website
- Review generation strategy
- Local citation cleanup and building
- SEO content supporting your local presence
Bottom Line
Ranking in the map pack isn’t automatic, it’s earned through strategy, consistency, and local signals. Our system is built to improve all three, helping more families find your hospice when it matters most.
📞 Need Help Getting into the Map Pack?
We help hospice agencies optimize their Google Business Profile, boost local rankings, and generate more calls from families searching for care. Call (877) 959-5849 or Schedule a Free Strategy Call today.