Targeting the right audience with Google Ads isn’t just about picking keywords, it’s about showing your hospice to the right people at the right time, when they’re actively searching for care.
Here’s how we do it:
We Use High-Intent Keywords
We target search terms that show someone is ready to take action, like:
- “hospice care near me”
- “home hospice services”
- “palliative care in [City]”
- “when to start hospice for a loved one”
These are phrases people use when they need help now.
We Focus on Local Searches
We set up geo-targeting so your ads are only shown in the areas you serve. For example:
- Within a 15–30 mile radius of your office
- Specific zip codes, counties, or cities
This prevents wasted ad spend from people outside your service area.
We Use Negative Keywords to Block Irrelevant Traffic
We tell Google what not to show your ads for, like:
- Jobs or careers
- Pet hospice
- Volunteer opportunities
This ensures you’re not paying for clicks that won’t convert.
We Write Ad Copy That Filters for the Right People
Our ads clearly mention:
- Hospice care at home
- Covered by Medicare
- Serving [City or County]
This helps potential families self-qualify before they click.
We Use Call Extensions and Landing Pages That Convert
- Click-to-call buttons for mobile users
- Dedicated landing pages that reinforce your service area
- Clear CTAs like “Request Info” or “Call Now”
The result? Higher quality leads who are more likely to become patients.
We Continuously Optimize Based on Performance
Once your campaign is live, we:
- Track which keywords lead to phone calls or form fills
- Adjust bids and targeting
- Pause underperforming ads and double down on what works
This is how we keep your budget focused and efficient.
Bottom Line
We’re not just showing your ad to more people, we’re showing it to the right people. By combining smart keyword strategy, geographic targeting, and conversion optimization, we help you get better leads without wasting money.