If your hospice serves families across several cities or counties, you might wonder if you can rank in Google searches for each of them even if you only have one physical location. The short answer is yes, but it requires the right local SEO strategy.
- Why Location Pages Matter. Google needs clear signals about where you provide services. Creating individual, optimized pages for each city or county helps Google connect your agency to searches in those areas. These pages should include:
- City specific keywords (e.g., “hospice care in Pasadena CA”)
- Local contact information or references
- Content relevant to the community you serve
- The Role of Your Google Business Profile. While your main profile is tied to your office location, you can still highlight a wide service area. Listing your service cities and reinforcing them on your website boosts local relevance.
- Reviews in Different Areas Help. When you receive reviews from families in different cities, it strengthens your visibility in those places. Google sees those reviews as proof you’re active there.
- Consistency Across the Web. Your business name, address, and phone number should match across all directories, even when listing multiple service areas. Consistency builds trust with Google.
- Realistic Expectations. Ranking in multiple cities takes time. Larger, more competitive markets may need stronger content, backlinks, and review strategies to break into the Map Pack.
Pro Tip:
Don’t create one generic page and change the city name, Google considers that duplicate content. Make each city or county page unique and valuable to local families.
📞 Want to Rank in More Cities?
We help hospice agencies expand their visibility across multiple locations with targeted local SEO strategies. Call (877) 959-5849 or Schedule a Free Strategy Call.