In 2025, hospice agencies need more than referrals to grow. Families are searching online, comparing providers, and making decisions based on trust and credibility long before they pick up the phone. That’s why having the right digital marketing channels in place is essential.

Here are five marketing channels every hospice should be using in 2025 to grow visibility, build trust, and increase patient inquiries.

1. Custom Website with Built-In SEO. Your website is your agency’s digital foundation. In today’s search-first environment, it must be built to attract, inform, and convert.
   • Optimized for local SEO (e.g., “hospice care in [your city]”)
   • Compassionate, human-centered messaging
   • Mobile-responsive, fast-loading, and easy to navigate
     
     A custom website ensures families feel supported the moment they arrive—and gives search engines the signals needed to rank your site higher.
2. Content Marketing (Monthly Blog Posts). Blogging is one of the most cost-effective ways to reach families early in their research journey. Each blog improves your search visibility and educates your audience.
   • Addresses common questions with empathy
   • Improves rankings for long-tail keywords
   • Provides value to families and referral partners
     
     Topics like “What to Expect During Hospice Care” or “Is It Time for Hospice?” connect with families when they need answers most.
3. Google Ads. Google Ads provide immediate visibility in the exact moments families are searching for care.
   • Targets high-intent local searches
   • Appears above organic listings for priority keywords
   • Only pays when someone clicks
     
     In 2025, this channel remains one of the fastest ways to generate qualified leads.
4. Reputation Marketing & Review Management. Families trust what others say about you more than what you say about yourself. In fact, your reviews may be the deciding factor between your hospice and a competitor.
   • Generate new reviews through automation
   • Highlight reviews throughout your website
   • Respond professionally and consistently
     
     Hospice Care Marketing helps you turn reviews into a trust-building asset.
5. Retargeting. Retargeting helps you reconnect with website visitors who didn’t take action the first time—without pressuring them.
   • Display gentle reminder ads across the web
   • Keeps your hospice top-of-mind
   • Boosts conversions by re-engaging warm audiences
     
     In 2025, retargeting remains a must-have strategy to help families return when they’re ready.

To grow your hospice agency in 2025, you need a strategy built on connection and visibility. These five channels—custom websites, SEO content, Google Ads, reviews, and retargeting—work together to help more families find and trust your care.

Ready to strengthen your digital marketing in 2025? Call us at (877) 959-5849 or schedule your free consultation today.