Investing in digital marketing is a powerful way to grow your hospice agency and connect with families in need. But how do you know if your efforts are working? Tracking the right Key Performance Indicators (KPIs) is essential for measuring the success of your digital marketing campaigns. In this post, we’ll cover the most important KPIs for hospices and how they can help you refine your strategy to achieve better results.
Website Traffic
Your website is the hub of your online presence, and monitoring traffic is a fundamental KPI for understanding your reach.
Why It Matters:
- Tracks how many families are visiting your website.
- Shows trends over time, helping you identify what’s driving traffic.
What to Track:
- Total Visitors: How many people visit your site during a specific period.
- Traffic Sources: Where your visitors are coming from (e.g., Google, social media, direct traffic).
Conversion Rate
Driving traffic to your website is only half the battle. Conversions show how effectively your website turns visitors into leads.
Why It Matters:
- Measures the success of your calls-to-action (e.g., “Schedule a Consultation”).
- Indicates whether your website content and design are resonating with families.
What to Track:
- Form Submissions: How many visitors fill out contact forms.
- Phone Calls: Calls generated from your website.
Local Search Rankings
For hospices, ranking well in local search results is critical for connecting with families in your service area.
Why It Matters:
- Ensures your hospice appears when families search for “hospice care near me.”
- Drives highly targeted traffic from your community.
What to Track:
- Google Business Performance: Views, clicks, and calls from your profile.
- Keyword Rankings: Your position for key terms like “[City] hospice care.”
Engagement on Social Media
Social media KPIs help you measure how well your content resonates with your audience and builds trust.
Why It Matters:
- Indicates how effectively you’re connecting with families online.
- Builds awareness and reinforces your agency’s mission.
What to Track:
- Likes, Comments, and Shares: Engagement metrics that show interaction with your posts.
- Followers: Growth over time to track the reach of your content.
Google Ads Performance
If you’re running Google Ads, tracking the right KPIs ensures you’re getting a strong return on investment.
Why It Matters:
- Helps you evaluate the effectiveness of your ad campaigns.
- Ensures your budget is driving results.
What to Track:
- Click-Through Rate (CTR): The percentage of people who click on your ad after seeing it.
- Cost Per Click (CPC): How much you’re paying for each click.
- Conversions: Leads generated from your ads.
How Hospice Care Marketing Tracks Your KPIs
At Hospice Care Marketing, we understand the importance of tracking and analyzing KPIs to ensure your digital marketing campaigns are delivering results. Here’s how we help:
- Custom Reporting: We provide easy-to-understand reports that track your most important KPIs.
- Data-Driven Insights: We analyze performance metrics to identify what’s working and where to improve.
- Ongoing Optimization: We refine your strategies based on data to maximize your ROI.
Are You Tracking the Right KPIs?
Tracking KPIs is the key to understanding your digital marketing success and making informed decisions about your strategy. By focusing on metrics like website traffic, conversions, and local search rankings, you can ensure your hospice reaches more families and achieves its goals.
Call us today at (877) 959-5849 or schedule a free consultation to learn how we can help you track and optimize your digital marketing campaigns.