Plan Your Best Year Yet
This exclusive webinar walks you through a step-by-step, actionable plan to grow your hospice census in 2025. Whether you’re the owner, marketer, or administrator, you’ll leave with a clear roadmap for reaching your goals, choosing the right marketing channels, and tracking what matters most.
We cover everything from setting revenue targets to leveraging advanced PPC strategies, so you can stop guessing and start scaling.
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What You’ll Learn in This Training
- How to Set Realistic Revenue and Census Goals
Discover how to calculate the number of leads and admissions needed each month to hit your yearly targets. We’ll break down exactly how to reverse-engineer your marketing plan so every campaign works toward a specific, measurable outcome. - Building Your Marketing Stack in the Right Order
Not all channels should be launched at once. You’ll learn why SEO should be your foundation, how Google Ads can accelerate lead flow, and when to layer in retargeting, automation, and database marketing. - Structuring Hospice PPC Campaigns for Maximum ROI
We’ll show you how to break campaigns into strategic ad groups, match ad copy to search intent, and create high-converting landing pages. You’ll also see the power of keyword-level tracking so you can adjust bids toward the best-performing terms. - Tracking & Measuring Conversions the Right Way
Learn the difference between simple call tracking and true conversion optimization. You’ll see how to attribute calls and forms back to the exact ad and keyword, monitor cost per lead, and calculate ROI with confidence. - Speed-to-Lead & Automation Strategies
We’ll cover why following up within 15 minutes is critical, how to use text messaging to boost contact rates, and the workflows needed to turn more inquiries into admissions.
Resources Provided in the Webinar
- 2025 Planning Workbook – Map out your goals and marketing plan step-by-step.
- https://www.hospicecaremarketing.com/workbook
- Website & SEO Checklist – Ensure your site is ready to convert visitors into patients.
- https://www.hospicecaremarketing.com/checklist
- Free Ranking Report & Ads Review – Identify quick wins and growth opportunities.