Turn High-Intent Searches Into Patient Referrals.
Watch the training for hospice providers on how to use Google Ads, search, and retargeting to produce consistent, trackable leads.
Watch the replay:
What you will learn
- Where families and referral sources look online and how to show up first
- How to structure Google Ads so keywords, ads, and landing pages match
- Conversion tracking that reveals calls, forms, and true ROI
- Retargeting and automation that rescue non-converting visitors
- The exact KPIs to monitor so you can scale with confidence
Who this is for
Hospice leaders, owners, and marketers who want reliable lead flow, clear attribution, and a plan they can execute without guesswork.
Key Takeaways From the Webinar
- Paid search meets families at the moment of intent. Social can support awareness, but search brings ready-to-act visitors.
- Granular structure wins. Separate ad groups for Hospice, Palliative Care, Home Health, and Brand. Match the ad and the landing page to the keyword.
- Track everything. Use dynamic number insertion for PPC calls, a separate PPC form, and feed conversions back into Google Ads.
- Speed to lead is critical. Aim to call new web form leads within 5 minutes. Use two attempts back-to-back, then text.
- Retargeting recovers missed opportunities. Show visitors display ads for 30 to 60 days and bring them back to a focused landing page.
- Decide with data. Monitor spend, cost per click, cost per lead, and return on investment. Scale what works and cut what does not.
What Makes Our Campaigns Different
- Intent-driven campaign structure and negatives that filter out job seekers and low-fit queries
- Conversion-focused landing pages designed for calls and short forms
- True attribution that separates PPC calls from organic calls and maps them to keywords
- Ongoing split tests for ad copy, extensions, and page elements
- A live dashboard inside our CRM so you always see spend, leads, and ROI
Get Your Free Ranking Report & Ads Review(877) 959-5849
FAQ
Does this work if we have never run ads before?
Yes. We start with a clean structure, targeted keywords, and a proven landing page. You get calls and forms you can attribute.
Will you manage our entire funnel?
We run search, retargeting, and tracking. Your team handles speed to lead. We provide the automation to support fast response.
What budget do we need?
Many markets require at least $5,000 per month in ad spend to achieve meaningful volume. Lower budgets can work, but they limit reach.
Speaker
Brian Frantz
Author of Internet Marketing for Hospice Providers. Since 2012 Brian has helped 100s of organizations grow with search, ads, and reputation systems.