Transform Your Online Reputation Into Your #1 Marketing Asset
Hero Summary:
Online reviews control your admissions. This session reveals the systematic playbook for generating consistent Google reviews, dominating local maps rankings, and converting online visitors into patient calls. We cover multi-channel review requests, staff training, response strategies, and the direct connection between reputation and visibility.
Key Takeaways
- 88% of families read online reviews before calling a hospice
- Review volume and velocity directly impact Google Maps rankings
- Common blockers: sporadic review requests, no staff training, generic responses, inconsistent NAP across citations
Our Reputation Playbook:
- Train your entire team to ask for reviews while in patient homes
- Deploy multi-channel requests (email + SMS + physical cards)
- Respond professionally to ALL reviews (good, bad, indifferent)
- Fix citation inconsistencies across online directories
- Build review velocity with a systematic monthly process
Real case study: Client with 131 reviews gets 415 calls in 6 months, with 25-30% of census from web
Watch The Training
The Hospice Playbook For Google Reviews, Maps Visibility & Conversions
Action Checklist
- Audit your current Google review count vs. local competitors
- Create a review request link for your Google Business Profile
- Train staff on how to ask for reviews naturally (practice with role-play)
- Set up automated email + SMS review request campaigns
- Order physical review request cards for team members to distribute
- Assign someone to respond to all reviews within 24-48 hours
- Run a citation audit to find NAP inconsistencies across the web
- Implement weekly review generation goals for your team
Resources
- Free marketing analysis → https://www.hospicecaremarketing.com/schedule
- Citation audit and cleanup service → Contact us at 877-959-5849
- Review system implementation → Work with our team to deploy the complete playbook
FAQ
- How many reviews do we need? Aim to outpace your local competitors. The hospice with the most reviews typically gets the call, even if not ranked #1 in maps.
- What if we get a negative review? Respond professionally and empathetically. Show you care about feedback and resolving concerns. Potential patients are watching how you handle criticism.
- How do we ask for reviews without being pushy? Train staff to ask in the moment when families express gratitude. “Would you be willing to share that experience online?” Then send a simple text link right away.
- Will this really impact our census? Yes. Our clients see 25-30% of their census coming from online sources when they implement systematic review generation.