Overview
In this webinar, we walk hospice owners, marketers, and admissions teams through the exact strategies we use to design and optimize hospice websites for lead generation in 2025. From layout to messaging, calls-to-action to tracking, you’ll learn how to create a site that doesn’t just look good but actually drives patient inquiries and referrals.
You’ll also see how the rise of AI search results is changing user behavior, and why your website must adapt to capture leads before they drift to competitors.
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What You’ll Learn in This Session
- Website Structure That Converts – How to arrange your homepage, service pages, and contact flow to guide visitors toward action.
- Effective Calls-to-Action – Placement, wording, and design tips that increase clicks on phone numbers and form submissions.
- Mobile Optimization – Why mobile experience is critical for hospice leads and how to ensure your site passes speed and usability tests.
- Trust Builders – How to use testimonials, reviews, and “Meet the Team” sections to remove hesitation and build credibility.
- Tracking & Analytics Setup – Making sure every phone call and form is tied back to its source for accurate ROI tracking.
- Adapting for AI Search – What Google’s AI Overviews mean for your website traffic and how to position your content to still capture leads.