Families are searching and deciding fast. This on-demand training shows how to design your hospice website so visitors call, chat, or submit a referral request without friction. Watch the replay and use the workbook to implement the highest impact changes this month.
Watch The Webinar Replay
Use the chapters to jump to the sections you need. Then use the workbook to implement the highest impact items this month.
Chapters
- Intro And Goals
- The Accelerated Growth Model
- Why Conversion Rate Changes Everything
- Real Images And Video That Build Trust
- Reviews And Social Proof
- Site Fundamentals That Boost Calls
- Mobile Experience And Click To Call
- Live Chat And SMS
- PageSpeed And Load Time
- Know Your Avatar And Message To It
- Clear Steps And CTAs
- Above The Fold Essentials
- Fast Follow Up And Automation
Start With These Two Steps
Request Your Free Conversion Audit
Download The Website Conversion Workbook
Phone: (877) 959-5849
Hospice only marketing team. Results measured in admissions.
Key Takeaways You Can Apply Today
- Keep your phone number and a primary call to action in the top right of every page.
- Add a simple web form to every page with service-specific copy.
- Replace stock photos with real team and community imagery.
- Stream recent Google reviews to build immediate trust.
- Prioritize mobile UX with click to call and thumb-friendly layouts.
- Use live chat and two-way texting to capture undecided visitors.
- Improve site speed to reduce bounces and protect rankings.
- Automate fast follow up so web form leads never go cold.
What A Conversion Ready Hospice Site Looks Like
- Above the fold you show a clear headline, three benefits, trust symbols, and a visible phone number.
- Service pages include matching CTAs for hospice, palliative, and home health as needed.
- Reviews are recent, verifiable, and easy to scroll.
- A short welcome video from leadership builds connection and confidence.
- Accessibility includes readable fonts, high contrast, and simple forms.
Tools And Metrics To Watch
- PageSpeed Insights
- Check load time and Core Web Vitals. Focus on mobile performance first.
- Call Tracking
- Measure first time callers, outcomes, and admissions by channel.
- Forms And Chat
- Track form completion rate by page, chat engagement, and response time.
Who This Training Is For
You run a hospice and want more admissions from your current traffic. You care about Google visibility, the quality of inquiries, and fast response. You want a partner that understands hospice and measures success in census growth.
Frequently Asked Questions
- How Fast Should My Site Load On Mobile?
Aim for under three seconds. Faster pages reduce bounce rate and protect rankings. - Do I Really Need Live Chat?
Yes. It consistently increases inquiries from visitors who are hesitant to call. - What If We Serve Hospice, Palliative, And Home Health?
Use service-specific pages and forms so the call to action matches the intent. - Can You Help Implement This?
Yes. Our in-house hospice only team handles design, SEO, PPC, chat, and automation.
Get Your Free Conversion Audit
You want more admissions and steadier census growth. We build hospice ready sites that convert, improve your Google visibility, and automate follow up so leads never go cold. See where you stand and get a clear plan that fits your market. Visit https://go.hospicecaremarketing.com/ or call (877) 959-5849. Schedule your strategy session today.