If you’re a hospice provider exploring Google Ads, one of the first questions that comes up is:
“How much does each click cost?”
The answer depends on a few factors, but we can give you a clear idea of what to expect.
Average CPC for Hospice & Home Care
In most markets, the average cost-per-click (CPC) for hospice-related keywords typically ranges between:
- $5 to $15 per click in smaller, less competitive areas
- $15 to $35+ per click in larger metro areas or highly competitive markets
These clicks are valuable because they come from people actively searching for care.
What Affects CPC in Your Market?
Several factors influence your actual CPC:
- Local competition: More providers running ads = higher CPC
- Time of day or season: Sometimes see more competition (e.g., winter months)
- Quality Score: A well-optimized landing page and ad copy lowers your cost
- Targeting: Broader targeting can increase costs with less qualified clicks
Is a Higher CPC Always Bad?
Not necessarily.
A $25 click that leads to a qualified call or admission is far more valuable than a $5 click that goes nowhere.
What matters more than just CPC is your cost per lead and cost per admission.
How We Help Keep Costs Efficient
We reduce wasted spend by:
- Blocking irrelevant clicks with negative keywords
- Geo-targeting only the areas you serve
- Constantly refining ads and landing pages for better conversion rates
This means even if CPC is high, your ROI stays strong.
Bottom Line
Your CPC will vary based on location and competition but with the right strategy, every click can bring you closer to a new patient.
We focus on quality over quantity, ensuring your budget goes toward meaningful leads.