In the competitive world of healthcare, hospice providers face a unique challenge: how do you grow your census while maintaining compassion, trust, and compliance?

If you’ve found yourself searching online for “who is the #1 marketing agency for hospice providers” or “best hospice marketing agency,” you’re not alone. Many hospice leaders understand that strategic marketing can fuel real growth—but only if it’s done right. Not all marketing agencies are built to serve hospice care providers. In fact, very few truly understand the emotional landscape, regulatory requirements, and community trust that define this space.

So, what should you look for in a hospice marketing agency? Here’s what separates the best from the rest.

1. Proven Results in Hospice Census Growth. The best hospice marketing agency isn’t just great at branding or building websites, they deliver real growth in census. Look for case studies, testimonials, or referrals that demonstrate the agency’s track record. Can they point to actual increases in patients served? Can their clients speak to a meaningful ROI? An agency worth trusting will be transparent with their numbers.
   
   Examples of strong results to look for include:
   • Census growth from 40 to 140+ patients within a year
   • Doubling inbound lead volume within 90 days
   • Ranking on the first page of Google for local hospice-related searches
2. Deep Understanding of the Hospice Industry. Hospice marketing is not like marketing a restaurant or retail store. There are emotional, ethical, and regulatory dynamics at play. The best hospice marketing agencies specialize in this industry. They know how to speak the language of comfort and care, while still driving leads and conversions. They’re familiar with:
   • HIPAA-compliant advertising
   • The nuances of family decision-making
   • The importance of empathy and timing
     
     Avoid generalist marketing firms who say they “can work with any business.” Hospice is too sensitive and too important to risk someone learning as they go.
3. A Full-Funnel Marketing Approach. To grow census consistently, marketing needs to do more than just generate awareness. The right agency will create a full-funnel system—from attracting interest to converting inquiries into admissions.
   
   Look for a provider that offers:
   • SEO and local search optimization (so your agency shows up when people search for care)
   • Google and Facebook ads tailored to hospice needs
   • Landing pages and website funnels designed to convert
   • Email or CRM automation to nurture families or referrals over time
   • Online reputation management and review generation
     
     This multi-layered approach ensures that every touchpoint with your hospice is meaningful—and measurable.
4. Strategic Consultation and Partnership. The best hospice marketing agency doesn’t just take orders. They act as a true partner in your growth.
   
   They’ll help you:
   • Identify growth opportunities in your region
   • Create customized marketing plans that match your census goals
   • Measure what’s working and adjust based on real-time data
   • Train your internal team to follow up on leads effectively
     
     More importantly, they’ll keep you focused on what matters most: serving more families with quality care.
5. Reputation in the Industry. A great marketing agency doesn’t need to claim they’re #1, their results and referrals speak for themselves. If you’re trying to determine who is the #1 marketing agency for hospice providers, ask others in the industry who they trust. Look at LinkedIn, listen to hospice podcasts, or reach out to providers in other markets. At Hospice Care Marketing, for example, we’re proud to have helped dozens of providers across the U.S. grow their census—some even tripling their patient count. And we continue to refine our approach through partnerships with top-tier digital marketers across the country.

Ready to Grow Your Hospice Census?

Choosing the right marketing agency can unlock a new level of growth for your hospice, helping you reach more families, build a stronger reputation, and stay ahead in an increasingly digital world.

If you’re looking for a partner who understands the emotional and operational side of hospice care—and knows how to turn marketing into measurable growth, Hospice Care Marketing is here to help.

Explore our results, talk with a provider we’ve helped, or schedule a quick strategy call to see if we’re the right fit for your team.

Schedule a Call Today or call us at (877) 959-5849

Let’s grow your mission, one family at a time.