If your hospice website isn’t showing up on Google, you’re not alone and it’s more common than you think. Here are the top reasons why your site might be invisible to search engines, and what you can do to fix it:

Your Website Isn’t Indexed

Sometimes, Google hasn’t even discovered your website yet.

Common causes:

• You launched recently and haven’t submitted it to Google
• Your site blocks indexing with a robots.txt file or noindex tags

✅ Solution: Submit your sitemap to Google Search Console and make sure your settings allow indexing.

There’s No SEO Structure

Search engines rely on technical and content cues to understand what your site is about.

If your site lacks:

• Optimized page titles
• Meta descriptions
• Internal linking
• Proper headers and keywords

… then Google has no idea what you offer, or where you offer it.

✅ Solution: Implement on-page SEO best practices and write content that includes local hospice-related keywords.

No Local SEO Optimization

Hospice providers rely heavily on local visibility. If your Google Business Profile is unoptimized or missing, your site won’t appear in the Map Pack or local results.

✅ Solution: Optimize your Google Business Profile, list your service areas clearly, and build citations in reputable directories.

Slow Site Speed or Mobile Issues

Google penalizes slow-loading websites or ones that aren’t mobile-friendly.

✅ Solution: Use tools like PageSpeed Insights and prioritize performance during your website build.

Your Site Has No Authority

If no other websites are linking to you, or your domain is brand new, Google may not see your site as trustworthy yet.

✅ Solution: Invest in an SEO strategy that includes backlink building and long-term content creation.

Your Website Isn’t Built to Rank

Many hospice websites are simply digital brochures, not marketing tools. If your current site wasn’t designed with SEO in mind, it probably won’t rank without major fixes.

✅ Solution: A new SEO-optimized website may be the most cost-effective fix.

Bottom Line

If your website isn’t showing up, it’s usually not a mystery, it’s a signal that something technical, strategic, or content-related is missing.

We specialize in building high-ranking, lead-generating hospice websites from day one.