Redesigning your hospice website can improve your search rankings but if done incorrectly, it can also hurt them.
Here’s the truth: You don’t lose rankings just because you redesign your website. You lose rankings when key SEO elements are lost in the process.
Let’s break it down:
When You Could Lose Rankings
If your new website:
- Changes URLs without redirects
- Removes important content or service pages
- Deletes internal links
- Doesn’t include optimized meta titles and descriptions
- Isn’t mobile-friendly or fast-loading
Then yes, your rankings can drop.
How to Redesign Without Losing SEO
A properly executed redesign includes:
- URL Redirects: Making sure all old URLs redirect to the new ones using 301 redirects.
- Content Migration: Preserving (and enhancing) high-performing content and keywords.
- Technical SEO Checks: Ensuring mobile-friendliness, speed, structured data, and crawlability.
- Title Tags & Meta Descriptions: Rewriting or carrying over optimized metadata.
- Google Analytics & Search Console: Keeping tracking in place so performance stays visible.
Redesign Can Help SEO
In fact, a redesign often improves performance by:
- Fixing slow load times
- Improving user experience (UX)
- Adding modern SEO structure
- Reorganizing content for better clarity
What We Do
When we redesign hospice websites, we enhance what’s already working while fixing what’s not. Our process includes:
- Full SEO audit before the redesign
- Preservation of top-performing pages
- Implementation of redirects and proper structure
- Post-launch SEO monitoring and improvement
Bottom Line
You won’t lose rankings just because your site is redesigned. You lose them when SEO isn’t considered during the process. With the right team, a redesign is a boost, not a risk.