Online reviews are more than just feedback from families, they are a key factor in how your hospice appears in local search results. Google uses reviews to help determine which businesses to feature in the Map Pack and organic results, making them a powerful tool for boosting visibility.
Why Google Values Reviews
Google’s goal is to provide the best possible answers for searchers. When people search for hospice care, reviews act as a public trust signal. Factors Google considers include:
- Review Quantity: The more legitimate reviews you have, the more data Google has to assess your business.
- Review Quality: Detailed, thoughtful reviews with keywords related to hospice services can help.
- Review Recency: Fresh reviews show your hospice is active and relevant.
- Reviewer Diversity: Feedback from different patients, families, and caregivers builds credibility.
Reviews and Local SEO
Positive reviews can improve your chances of ranking in the Google Business Profile Map Pack, where most local search clicks happen. They influence two major ranking factors:
- Relevance: Do the reviews mention hospice care and services you provide?
- Prominence: Do you have stronger reviews than competitors in your area?
The Indirect Benefits of Reviews
Even when reviews don’t directly improve rankings, they impact how people interact with your profile:
- Higher click-through rates because of strong star ratings
- Increased trust from families considering your services
- Better engagement with your website and calls from your profile
Our Approach to Review Management
At Hospice Care Marketing, we help clients:
- Develop a consistent review request process
- Guide families on leaving detailed, relevant reviews
- Monitor and respond to feedback promptly
- Address negative or fake reviews when needed
📞 Want to improve your hospice’s local rankings with a review strategy that works?
Call (877) 959-5849 and let’s put a plan in place.