Getting more 5-star reviews is one of the most effective ways to improve your hospice’s online visibility and build trust with potential families. Positive reviews not only influence decision making but also boost your Google Business Profile rankings, helping you appear higher in search results.
Why 5-Star Reviews Matter
- Increases trust: Families searching for hospice care rely heavily on reviews to choose a provider.
- Boosts visibility: Google rewards profiles with frequent, high-quality reviews.
- Drives more calls: A strong reputation leads to higher click-through rates and more inquiries.
Proven Strategies to Get More Reviews
- Ask at the Right Time. The best time to ask for a review is shortly after you’ve provided a meaningful service or resolved an issue for a family. For hospice, this might be after a family expresses gratitude for your care, or when a patient’s needs have been met in a way that stands out.
- Make It Easy to Leave a Review
- Send a direct Google review link via text or email.
- Include a QR code on printed materials for in-person visits.
- Add a “Leave a Review” button on your website.
- Personalize the Request. A personal, heartfelt request works better than a generic “please review us.” Acknowledge the relationship you’ve built and let them know how much their feedback helps other families find quality care.
- Involve Your Team. Train staff to recognize moments when asking for a review feels natural. A nurse or social worker who has built rapport with a family is often the best person to make the request.
- Follow Up Gently. If a family doesn’t leave a review after the first request, send a gentle reminder a week later. Keep it warm and grateful, not pushy.
What to Avoid
- Never offer incentives: This violates Google’s guidelines.
- Avoid asking during difficult moments: Timing and sensitivity matter.
How We Help Hospice Providers Get More Reviews
At Hospice Care Marketing, we set up a streamlined review request process inside your CRM, making it easy to send review links via email or text. We also monitor new reviews so you can respond promptly and keep your reputation strong.
📞 Want a proven review request system for your hospice? Call (877) 959-5849 for a free strategy session on growing your 5-star reviews.