Wasting money on the wrong clicks is one of the biggest fears for any hospice running Google Ads.
We get it, you want qualified calls, not random clicks. That’s why we take a strategy-first approach to reduce waste and maximize results.
Use of Negative Keywords
We actively block searches that are not a fit for your services using negative keywords.
Examples of searches we block:
- “volunteer at hospice”
- “hospice jobs near me”
- “free end-of-life care”
These clicks won’t turn into patients, so we filter them out before they cost you money.
Geo-Targeting Only the Right Areas
We only target the cities and counties you serve, not the entire state.
That means we don’t waste money advertising to people you can’t admit or care for.
Ad Scheduling
We can limit your ads to only run during specific hours when someone is available to answer calls. This helps you:
- Avoid missed calls
- Prevent ad spend during off-hours
Conversion Tracking
Every click is tied to:
- Calls over 4 minutes
- Form submissions
- Chat widget leads
If something isn’t working, we see it and fix it. This lets us optimize based on performance, not guesses.
Landing Page Optimization
Generic websites convert poorly. We design high-converting landing pages so that more of your clicks become leads, not bounces.
Bottom Line
We treat your ad budget like our own. By combining targeting, tracking, and continuous optimization, we minimize wasted spend and maximize your ROI.