One of the most common questions hospice providers ask us is, “Do you write the content, or do we?” The answer is simple, we can do both, depending on your preferences, resources, and how involved your team wants to be. Our goal is to make sure you have consistent, high-quality content that reflects your hospice’s values, connects with families, and performs well in search engines.

How We Can Create Content for You

If you prefer to hand off the work entirely, we can take full responsibility for creating your content from start to finish. Our process includes:

• Brand Discovery: We start by learning about your hospice; your mission, your values, and your unique approach to care.
• Interviews With Your Team: Speaking with your leadership, care team, or marketing staff ensures we capture your voice and personality.
• Keyword Research: We identify terms people in your service area are searching for, making sure your content has the best chance to rank on Google.
• SEO Optimization: Every piece of content is crafted to appeal to both human readers and search engines.
• HIPAA-Compliant Messaging: We ensure your content aligns with industry regulations and avoids any patient-identifying information.

By letting us handle content creation, you free up your time to focus on running your hospice while we handle the strategy, writing, and publishing.

If You Want to Provide Content

Some hospices prefer to write their own content and that’s completely fine. You may have a clinical director, marketer, or volunteer who enjoys writing and wants to share updates. In this case, we can:

• Edit for grammar, clarity, and readability
• Optimize the text for SEO
• Add formatting to improve engagement
• Publish the content to your website, blog, or social channels

This approach works well if you already have a library of materials or stories you want to share but need help making them more effective online.

The Hybrid Approach

Many clients choose a hybrid model, where we handle core, evergreen content (service pages, about page, location pages) and you provide content for special events, staff features, or local community involvement. This balance keeps your website active with fresh material while ensuring your foundational content is written to perform well long-term.

Why Content Matters for Hospice Marketing

Content isn’t just words on a page, it’s a powerful way to build trust. Families facing end-of-life decisions want reassurance they’re choosing a provider that cares deeply and communicates clearly. High-quality content:

• Positions you as a trusted local expert
• Improves search engine rankings
• Encourages families to reach out for help
• Highlights your team’s compassion and professionalism

Next Steps

Whether we write your content, you provide it, or we share the responsibility, the most important thing is that your hospice has a clear, consistent voice online.

📞 Need a content partner who understands hospice?

We create and optimize compassionate, SEO-friendly content that builds trust and drives visibility. Call (877) 959-5849 or Schedule a Free Strategy Call.