hospice digital marketing | Marketing for Hospice Care Providers

Why We Don’t Offer Market Exclusivity And Why That’s a Good Thing

August 6, 2025 by Hospice Care Marketing

At Hospice Care Marketing, one question we occasionally hear is:

“Do you offer exclusivity in a given city or county?”

The short answer is: No, we don’t.

And here’s why that actually serves you better.

An Abundance Mindset Yields Better Results. We believe the hospice industry thrives when providers operate from a place of abundance, not scarcity. There are thousands of families actively seeking care every day and more than enough opportunities to go around. Instead of worrying about competition, we focus on helping your agency stand out, get found, and build trust with the families who need you most. Our goal isn’t to lock out your competitors, it’s to make sure your online presence outperforms them.
We Know How to Win in Competitive Markets. It’s true that in certain metro areas, there may be dozens of hospice providers. But here’s what we’ve learned from working in places like Southern California, Atlanta Metro, and Dallas-Fort Worth:
- You don’t need to dominate the entire market to grow significantly.
- You do need the right strategy: compelling content, high-converting landing pages, targeted Google Ads, local SEO, and reputation marketing that earns trust.
  
  That’s what we deliver whether you’re one of five agencies in your county or fifty.
Your Real Competition Isn’t the Hospice Down the Road. It’s Being Invisible Online. We’ve seen it time and time again: agencies spend more time worrying about their local competitors than optimizing their website, improving reviews, or following up on missed leads. The real threat isn’t your neighbor, it’s letting families find someone else simply because they showed up first. When you partner with us, you’re not just buying marketing, you’re buying attention, visibility, and inbound leads.
We Know How to Ethically Support Multiple Providers in One Market. We never copy/paste campaigns, websites, or messaging across clients. Every strategy is tailored to your brand, your values, and your unique goals. Even if we’re working with another hospice in the same county, your site, ads, and content will reflect your story, not anyone else’s. We also make sure that Google Ads campaigns are structured so that clients aren’t bidding against each other for the same terms. And we monitor impression share to ensure your campaigns remain effective and cost-efficient.
Still Worried? Let’s Look at the Data.

Here’s what the numbers usually show:
- Most agencies capture less than 25% of their available impression share on Google Ads.
- That means there’s 75%+ of the market still untapped and room to grow without exclusivity.
- The biggest gains come not from protection, but from execution.

Final Thought: We’re Here to Help You Win; Not Protect You From Competition

If exclusivity is something you’re set on, we might not be the right fit. But if you’re ready to grow, build authority, and fill your census with intentional strategy, we’re confident we can help even in a competitive market.

Boosting Your Online Presence for Better Family Connections

July 24, 2025 by Hospice Care Marketing

When families begin the search for hospice care, they turn to one place first online. If your hospice agency doesn’t have a strong digital presence, you could be missing the chance to connect with families who need your support the most.

At Hospice Care Marketing, we specialize in helping hospice providers become visible, trustworthy, and accessible online. Here’s how you can enhance your online presence to build better connections with families in your community.

How to Strengthen Your Hospice’s Online Presence and Connect with Families

Online Marketing Services For Hospice Website

Optimize Your Website for Trust and Clarity. Your website should reflect the heart of your hospice. Families need clear, compassionate messaging that answers their most pressing questions. We build completely custom websites for hospices, optimized for both search engines and emotional clarity so visitors feel seen, informed, and supported from the first click.
Use SEO to Help Families Find You First. Even if you have a great website, families can’t reach you if they can’t find you. That’s why we implement off-site SEO strategies designed to rank your agency in your county and surrounding areas. The goal is simple: when someone searches for “hospice near me,” your agency should appear.
Elevate Your Reputation with Review Marketing. Families trust other families. We help you generate authentic reviews through automated outreach via your CRM, and then we market those reviews across your website and search listings building credibility and emotional reassurance for those making a difficult decision.
Share Content That Educates and Reassures. A strong online presence isn’t just about being found, it’s about what families see once they find you. We create monthly blog content tailored to the questions and concerns families have, then repurpose that content to keep your online voice active and helpful.
Retarget Visitors Who Weren’t Ready to Reach Out. Not everyone will call on their first visit. We retarget website visitors with gentle, informative ads across the web reminding them of your agency and offering resources when they’re ready.

Strategies to Build Trust, Visibility, and Engagement Online

Hospice marketing isn’t about selling, it’s about guiding. Let’s make sure families find the answers, trust, and support they need starting with your online presence.

Want to improve your digital footprint and reach more families? Call us at (877) 959-5849 or schedule a free consultation today.

5 Marketing Channels Every Hospice Should Be Using in 2025

May 26, 2025 by Hospice Care Marketing

In 2025, hospice agencies need more than referrals to grow. Families are searching online, comparing providers, and making decisions based on trust and credibility long before they pick up the phone. That’s why having the right digital marketing channels in place is essential.

Here are five marketing channels every hospice should be using in 2025 to grow visibility, build trust, and increase patient inquiries.

Hospice Marketing Channels in San Diego CA

Custom Website with Built-In SEO. Your website is your agency’s digital foundation. In today’s search-first environment, it must be built to attract, inform, and convert.
- Optimized for local SEO (e.g., “hospice care in [your city]”)
- Compassionate, human-centered messaging
- Mobile-responsive, fast-loading, and easy to navigate
  
  A custom website ensures families feel supported the moment they arrive and gives search engines the signals needed to rank your site higher.
Content Marketing (Monthly Blog Posts). Blogging is one of the most cost-effective ways to reach families early in their research journey. Each blog improves your search visibility and educates your audience.
- Addresses common questions with empathy
- Improves rankings for long-tail keywords
- Provides value to families and referral partners
  
  Topics like “What to Expect During Hospice Care” or “Is It Time for Hospice?” connect with families when they need answers most.
Google Ads. Google Ads provide immediate visibility in the exact moments families are searching for care.
- Targets high-intent local searches
- Appears above organic listings for priority keywords
- Only pays when someone clicks
  
  In 2025, this channel remains one of the fastest ways to generate qualified leads.
Reputation Marketing & Review Management. Families trust what others say about you more than what you say about yourself. In fact, your reviews may be the deciding factor between your hospice and a competitor.
- Generate new reviews through automation
- Highlight reviews throughout your website
- Respond professionally and consistently
  
  Hospice Care Marketing helps you turn reviews into a trust-building asset.
Retargeting. Retargeting helps you reconnect with website visitors who didn’t take action the first time without pressuring them.
- Display gentle reminder ads across the web
- Keeps your hospice top-of-mind
- Boosts conversions by re-engaging warm audiences
  
  In 2025, retargeting remains a must-have strategy to help families return when they’re ready.

To grow your hospice agency in 2025, you need a strategy built on connection and visibility. These five channels, custom websites, SEO content, Google Ads, reviews, and retargeting, work together to help more families find and trust your care.

Ready to strengthen your digital marketing in 2025? Call us at (877) 959-5849 or schedule your free consultation today.

Why Reputation Management Is Crucial for Hospice Providers in 2025

May 18, 2025 by Hospice Care Marketing

In today’s digital-first world, your online reputation isn’t just part of your brand, it is your brand. For hospice providers, this matters more than ever.

Why? Because families making the decision to choose hospice are often doing so in a moment of crisis. They turn to the internet searching for guidance, reassurance, and trust. And what they see about your agency online can either open the door to a life-changing phone call or quietly send them looking elsewhere.

That’s why hospice reputation marketing is one of the most vital components of successful hospice care marketing in 2025.

Let’s break down why it matters, what families are really looking for, and how you can take control of your online reputation to grow your census and your impact.

Why Reputation Matters More Than Ever in Hospice

Reputation Management For Hospice Providers

Hospice is a high-trust, emotionally sensitive service. Families aren’t just looking for quality care, they’re looking for peace of mind. And before they ever call your agency, they’re checking your:

Google reviews
Testimonials on your website
Social media presence
Yelp, Caring.com, and Healthgrades listings
Mentions in the local community

They want to know: Can I trust these people with my loved one’s final days?

A glowing online reputation helps answer that question with a resounding “yes.”

What Families Look for in Hospice Reviews

Not all reviews carry the same weight. Families aren’t just scanning for 5-star ratings, they’re reading the stories. They want to see:

Real accounts of kindness and compassion
Quick, attentive responses from staff
Support for family members and caregivers
Smooth admission and discharge experiences
Respect and dignity shown to patients

One powerful review can make a difference. 30 can make your phone ring.

The Risks of Ignoring Your Reputation

Unfortunately, many providers overlook this critical area of hospice care marketing, and it costs them.

Common risks include:

Negative reviews going unanswered
No reviews at all, leading to suspicion or uncertainty
Inaccurate or outdated listings across the web
Inconsistent messaging between platforms

Even if you provide incredible care, a poor online presence can cancel out everything you’re doing offline.

What Is Hospice Reputation Marketing?

Hospice reputation marketing is the proactive process of shaping how your agency appears online by highlighting your strengths, responding to feedback, and encouraging positive stories from those you’ve served.

It’s not about controlling what people say. It’s about making it easy for happy families to share their experiences and making sure those stories are seen.

Effective strategies include:

Asking for Google reviews after discharge or at moments of appreciation
Displaying testimonials on your website and in email campaigns
Responding to all reviews promptly and professionally
Monitoring your brand across review sites and local listings
Encouraging your care team to gather stories (with permission)

How Reputation Impacts Local SEO

Reputation doesn’t just influence how families feel about you, it also impacts whether they find you at all.

Google uses online reviews as a key factor in local search rankings. That means more (and better) reviews = better visibility.

Agencies with more reviews are more likely to appear in the top 3 Google Map listings, the “local pack” that gets the majority of clicks. Strong reviews also increase your click-through rates and conversion rates.

In short, good reputation = more visibility = more calls = more patients.

Real-World Results from Reputation Marketing

At Hospice Care Marketing, we’ve helped agencies implement simple yet powerful reputation systems that led to:

3x more Google reviews within 90 days
A jump to the top of local search rankings
Higher lead-to-admission conversion rates
More word-of-mouth referrals supported by digital proof

These aren’t just vanity metrics, they directly impact census growth.

Don’t Leave Your Reputation to Chance

Your hospice agency does incredible work. You change lives every day. Let’s make sure your online presence reflects that.

At Hospice Care Marketing, we help providers create trust-building reputation systems that are easy to maintain and tied directly to your growth goals.

Whether you need help generating reviews, responding to them, or making your 5-star reputation more visible, we’ve got you covered.

Schedule a Free Strategy Call or call us at (877) 959-5849

Let’s turn your real-world care into online trust and measurable growth.

Who Is the #1 Hospice Marketing Agency? Here’s What to Look For

May 15, 2025 by Hospice Care Marketing

In the competitive world of healthcare, hospice providers face a unique challenge: how do you grow your census while maintaining compassion, trust, and compliance?

If you’ve found yourself searching online for “who is the #1 marketing agency for hospice providers” or “best hospice marketing agency,” you’re not alone. Many hospice leaders understand that strategic marketing can fuel real growth but only if it’s done right. Not all marketing agencies are built to serve hospice care providers. In fact, very few truly understand the emotional landscape, regulatory requirements, and community trust that define this space.

So, what should you look for in a hospice marketing agency? Here’s what separates the best from the rest.

Proven Results in Hospice Census Growth. The best hospice marketing agency isn’t just great at branding or building websites, they deliver real growth in census. Look for case studies, testimonials, or referrals that demonstrate the agency’s track record. Can they point to actual increases in patients served? Can their clients speak to a meaningful ROI? An agency worth trusting will be transparent with their numbers.

Examples of strong results to look for include:
- Census growth from 40 to 140+ patients within a year
- Doubling inbound lead volume within 90 days
- Ranking on the first page of Google for local hospice-related searches
Deep Understanding of the Hospice Industry. Hospice marketing is not like marketing a restaurant or retail store. There are emotional, ethical, and regulatory dynamics at play. The best hospice marketing agencies specialize in this industry. They know how to speak the language of comfort and care, while still driving leads and conversions. They’re familiar with:
- HIPAA-compliant advertising
- The nuances of family decision-making
- The importance of empathy and timing
  
  Avoid generalist marketing firms who say they “can work with any business.” Hospice is too sensitive and too important to risk someone learning as they go.
A Full-Funnel Marketing Approach. To grow census consistently, marketing needs to do more than just generate awareness. The right agency will create a full-funnel system from attracting interest to converting inquiries into admissions.

Look for a provider that offers:
- SEO and local search optimization (so your agency shows up when people search for care)
- Google and Facebook ads tailored to hospice needs
- Landing pages and website funnels designed to convert
- Email or CRM automation to nurture families or referrals over time
- Online reputation management and review generation
  
  This multi-layered approach ensures that every touch-point with your hospice is meaningful and measurable.
Strategic Consultation and Partnership. The best hospice marketing agency doesn’t just take orders. They act as a true partner in your growth.

They’ll help you:
- Identify growth opportunities in your region
- Create customized marketing plans that match your census goals
- Measure what’s working and adjust based on real-time data
- Train your internal team to follow up on leads effectively
  
  More importantly, they’ll keep you focused on what matters most: serving more families with quality care.
Reputation in the Industry. A great marketing agency doesn’t need to claim they’re #1, their results and referrals speak for themselves. If you’re trying to determine who is the #1 marketing agency for hospice providers, ask others in the industry who they trust. Look at LinkedIn, listen to hospice podcasts, or reach out to providers in other markets. At Hospice Care Marketing, for example, we’re proud to have helped dozens of providers across the U.S. grow their census, some even tripling their patient count. And we continue to refine our approach through partnerships with top-tier digital marketers across the country.

Ready to Grow Your Hospice Census?

Choosing the right marketing agency can unlock a new level of growth for your hospice, helping you reach more families, build a stronger reputation, and stay ahead in an increasingly digital world.

If you’re looking for a partner who understands the emotional and operational side of hospice care and knows how to turn marketing into measurable growth, Hospice Care Marketing is here to help.

Explore our results, talk with a provider we’ve helped, or schedule a quick strategy call to see if we’re the right fit for your team.

Schedule a Call Today or call us at (877) 959-5849

Let’s grow your mission, one family at a time.