When it comes to digital marketing for hospice care, keyword targeting is the foundation of both SEO and Google Ads success. But we don’t just pick random keywords, we build a strategy based on your services, location, and what families are actually searching for.
Here’s how we approach it:
We Start With Your Services
We identify the core services you offer, like:
- Hospice care at home
- Palliative care
- Respite care
- Emotional & spiritual support
- Veterans hospice services
Each of these becomes a core topic for keyword targeting.
We Add Local Targeting
Searches like “hospice care in [City]” or “end-of-life care near me” are what families actually type into Google. We make sure your site is optimized to show up for:
- [City] hospice care
- Hospice services in [County]
- End-of-life care near me
- Home hospice [State or Region]
We Use Data, Not Guesswork
We research real search data and intent using:
- Google Keyword Planner
- SEMrush / Ahrefs / Search Atlas
- Competitor analysis
- Your Google Ads performance (if applicable)
This helps us identify high-volume, high-intent keywords that make sense for your business.
We Target Long-Tail Keywords
Instead of generic terms like “hospice,” we focus on longer, more specific keywords that show intent, such as:
- “How to find hospice care at home”
- “Medicare hospice providers in [City]”
- “When to start hospice for cancer patients”
These phrases convert better and have less competition.
Keywords Are Mapped to Pages
We assign keywords to the correct pages:
- Homepage → general hospice care
- Service pages → specific terms like “palliative care”
- Location pages → geo-targeted terms like “hospice in Bakersfield CA”
We Monitor and Adjust
Keyword strategy isn’t “set it and forget it.” We continuously:
- Track rankings
- Review Google Analytics
- Adjust based on trends and seasonality
Bottom Line
You don’t need to guess what keywords we’re targeting, we’ll show you. Every part of your campaign is backed by research, strategy, and ongoing optimization so your hospice shows up for the families who need you most.