Reviews are essential for your hospice’s online reputation and local SEO, but who should actually respond to them?

At Hospice Care Marketing, we give you options based on your preference and capacity.

• Option 1: You Respond Internally. If you or someone on your team wants to respond personally, we’ll alert you to each new review and provide suggested responses when needed. This approach works well for teams that are hands-on and want full control of the tone and message.
• Option 2: We Handle It For You (With Your Input). We can respond to reviews on your behalf with pre-approved templates or custom responses that match your brand voice. We’ll check with you before responding to negative reviews and escalate anything sensitive for your review.

Why Responses Matter

• ✅ Engagement Improves SEO. Google sees review responses as a sign that your business is active and engaged, a local ranking factor.
• 🤝 Builds Trust With Families. Thoughtful responses show that you value feedback and care about patient experiences.
• ⚖️ Mitigates Negative Reviews. Responding professionally to a poor review can actually improve your brand reputation.

Bottom Line

You choose your comfort level, whether you want full control or want us to take the lead. Either way, responding to reviews is a key part of growing your online trust and visibility.