Paid ads, like Google Ads, are a powerful way to generate high-intent, ready-to-act leads.

But not all leads are created equal. Let’s break down what to expect when you invest in a paid search strategy with us.

You Can Expect:

• ✅ Calls from Families Actively Searching for Care: We target keywords like “hospice near me”, “end-of-life care for mom”, and other search terms used by people in a crisis or decision-making moment.
• ✅ Referral Partners Looking for Fast Placement: Discharge planners, case managers, and other healthcare professionals often search online when they need to place a patient quickly. Paid ads ensure you’re visible in those moments.
• ✅ Contact Form Submissions & Chat Inquiries: Some families aren’t ready to call yet, but they’ll reach out through your website’s forms or chat widget. We optimize those too.

What You Shouldn’t Expect (at least not right away):

❌ Random traffic from people not needing hospice
❌ Leads from outside your service area (we geo-target)
❌ A massive volume of leads in 24 hours (quality > quantity)

How We Ensure Lead Quality

We use:

• High-converting landing pages
• Call tracking and filtering (4+ minutes)
• Negative keyword lists to prevent waste
• Geo-targeting by county, zip, and radius

Bottom Line

With paid ads, you’ll get leads from real people searching for hospice care right now. These are some of the most valuable inquiries your agency can receive and with the right budget and campaign structure, they can change your census.