At Hospice Care Marketing, one question we occasionally hear is:

“Do you offer exclusivity in a given city or county?”

The short answer is: No, we don’t.

And here’s why that actually serves you better.

1. An Abundance Mindset Yields Better Results. We believe the hospice industry thrives when providers operate from a place of abundance, not scarcity. There are thousands of families actively seeking care every day and more than enough opportunities to go around. Instead of worrying about competition, we focus on helping your agency stand out, get found, and build trust with the families who need you most. Our goal isn’t to lock out your competitors, it’s to make sure your online presence outperforms them.
2. We Know How to Win in Competitive Markets. It’s true that in certain metro areas, there may be dozens of hospice providers. But here’s what we’ve learned from working in places like Southern California, Atlanta Metro, and Dallas-Fort Worth:
   • You don’t need to dominate the entire market to grow significantly.
   • You do need the right strategy: compelling content, high-converting landing pages, targeted Google Ads, local SEO, and reputation marketing that earns trust.
     
     That’s what we deliver whether you’re one of five agencies in your county or fifty.
3. Your Real Competition Isn’t the Hospice Down the Road. It’s Being Invisible Online. We’ve seen it time and time again: agencies spend more time worrying about their local competitors than optimizing their website, improving reviews, or following up on missed leads. The real threat isn’t your neighbor, it’s letting families find someone else simply because they showed up first. When you partner with us, you’re not just buying marketing, you’re buying attention, visibility, and inbound leads.
4. We Know How to Ethically Support Multiple Providers in One Market. We never copy/paste campaigns, websites, or messaging across clients. Every strategy is tailored to your brand, your values, and your unique goals. Even if we’re working with another hospice in the same county, your site, ads, and content will reflect your story, not anyone else’s. We also make sure that Google Ads campaigns are structured so that clients aren’t bidding against each other for the same terms. And we monitor impression share to ensure your campaigns remain effective and cost-efficient.
5. Still Worried? Let’s Look at the Data.
   
   Here’s what the numbers usually show:
   • Most agencies capture less than 25% of their available impression share on Google Ads.
   • That means there’s 75%+ of the market still untapped and room to grow without exclusivity.
   • The biggest gains come not from protection, but from execution.

Final Thought: We’re Here to Help You Win; Not Protect You From Competition

If exclusivity is something you’re set on, we might not be the right fit. But if you’re ready to grow, build authority, and fill your census with intentional strategy, we’re confident we can help even in a competitive market.