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Marketing for Hospice Care Providers | Hospice Care Marketing

Hospice Care Marketing offers digital marketing solutions to drive your business so you dominate your market. Get a free demo and see our results.

(877) 959-5849

Do I Really Need a New Website? Can’t You Just Use What I Have?

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We get this question a lot and it’s a fair one.

If your hospice already has a website, it’s natural to wonder why we recommend building a new one instead of just using what you have. Here’s a breakdown of why a new site is usually the best path forward:

Most Existing Websites Aren’t Built for Marketing

web design for hospice marketing

Many hospice websites:

  • Were created by a friend, volunteer, or a general web designer
  • Lack modern SEO structure
  • Don’t convert visitors into leads effectively
  • Aren’t fast, mobile-friendly, or optimized for local visibility

We specialize in building sites specifically for growth. That means they’re:

  • Designed to rank well in Google
  • Built to load quickly and look great on any device
  • Structured to convert traffic into phone calls and form submissions

It’s Not Just a Website, It’s a Foundation

Your website is the foundation of your entire digital marketing strategy.
We write every page with SEO in mind, build service area coverage to help you show up in local searches, and integrate it with tracking tools, forms, and your CRM for lead follow-up.

Retro-fitting all of this into an old site often takes more time and money than starting fresh.

Seamless Tech & Tracking

When we build your site, we install:

  • Call tracking
  • Conversion analytics
  • Heat maps
  • Chat tools
  • HIPAA-compliant forms
  • NurtureHub integration for follow-up

If we try to “bolt these on” to an existing platform, things break, data is lost, or performance suffers.

You’ll Still Own It

This isn’t a rental site. We build it for you.
Even if you ever cancel your services, you’ll walk away with a fully functioning site and have options to host it anywhere you choose.

Your Domain Stays the Same

We don’t replace your domain, you keep it. We simply build a better-performing site on your existing domain. No disruption to your brand, emails, or online visibility.

The Bottom Line

If your current website isn’t producing leads, ranking well in search, or supporting your growth, then yes, it’s time for a new one.

We don’t just build pretty websites. We build revenue-generating marketing engines designed for hospice providers like you.

Do I Get Access to Reporting Dashboards?

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Yes. All of our hospice marketing clients get full access to reporting dashboards so you can clearly see how your campaigns are performing.

What You Can See in the Dashboard

real time reporting for hospice marketing

Your dashboard is updated in real time and includes:

  • Lead tracking: See every new lead, where it came from, and the status in your pipeline.
  • Call tracking: Review inbound and outbound calls tied to your campaigns.
  • Form submissions: Monitor how many people are filling out your contact forms.
  • Google Ads performance: Track clicks, impressions, conversions, and cost per lead.
  • SEO metrics: View keyword rankings, website traffic, and search visibility.

Why Access Matters for You

Transparency is key. Having access to your reporting means you’re never guessing about results; you can log in anytime to check your numbers. This helps you make informed decisions about budgets, campaigns, and priorities.

Our Role in Reporting

While you’ll have full access to the dashboards, we also provide you with monthly performance reviews to break down the data, highlight wins, and identify areas for improvement. We take care of the analysis so you can focus on running your hospice agency.

📞 Want to see your marketing performance in real time? Call (877) 959-5849 to schedule a free strategy session and dashboard demo.

Will You Train My Team to Use the CRM or Website?

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Hospice providers often ask if we train their staff on how to use the CRM and manage their website. The answer depends on which tool we’re talking about.

CRM Training – Yes

crm and website training

We provide training for your team on how to fully use the CRM. This includes:

  • Managing and tracking leads
  • Using built-in communication tools
  • Monitoring activity and follow-ups
  • Accessing reports and analytics

Our CRM is designed for hospice providers, so the training is straightforward and focused on practical use for growing your census.

Website Training – No

We don’t offer training for website management, design changes, or plugin updates. This is because we keep admin privileges for your site to ensure it remains fast, secure, and technically sound. Your team will have editor access, which allows you to:

  • Add or edit blog posts
  • Update basic page text
  • Upload photos or PDFs

More complex updates, design adjustments, or plugin installations remain on our end to prevent performance or security issues.

Why This Approach Works Best

By keeping the technical and structural updates in our hands and training you on the CRM, you get the best of both worlds; the ability to respond quickly to leads and publish new content, without the risk of breaking your site or slowing it down.

📞 Want to see how our CRM can simplify your hospice marketing? Call us at (877) 959-5849 to schedule a demo and training session for your team.

Can You Help Us with Social Media Too?

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One of the most common questions hospice providers ask is, “Do you handle social media for us?”

The short answer is yes, we can help you set up for success, give you the tools, and guide your strategy. But we don’t do the ongoing posting for you. And there’s a good reason why.

What We Do for Your Social Media

website social media links

When we start working with a new hospice client, we’ll:

  • Set up your social media accounts on platforms like Facebook, Instagram, X, YouTube, and LinkedIn
  • Create branded profile and cover graphics so your pages look professional and consistent
  • Optimize your profiles with the right business information, keywords, and links
  • Connect your social accounts to our CRM posting tool so you can schedule posts to all your channels from one place
  • Provide guidance on content strategy so you know exactly what to post and when

This ensures you start with a strong, professional presence and the tools to keep it active.

Why We Don’t Post for You

In the past, we offered ongoing posting services, but we discovered something important:

  • The most engaging posts came directly from our clients; real photos, real stories, real moments
  • Our team created posts, while professional, often got low engagement because they lacked that personal touch
  • Creating generic posts took time and resources away from revenue driving services like SEO, Google Ads, and reputation management

Social media is about connection, and that connection is strongest when it comes from your voice and your team.

Our Posting Tool Makes It Easy

We know your time is valuable. That’s why we include access to our CRM social posting tool. This lets you:

  • Upload and schedule posts across multiple platforms at once
  • Save time by batch scheduling weeks of posts in advance
  • Maintain consistent activity without logging in to each platform individually

It’s the perfect balance, you create authentic posts, and the tool makes publishing them simple and efficient.

Our Focus: Growing Your Census

At Hospice Care Marketing, our top priority is helping you grow census and generate more qualified leads. That’s why our core services include:

  • SEO to improve Google rankings
  • Google Ads to capture high-intent searches
  • Reputation management to get more 5-star reviews
  • Website optimization to convert visitors into inquiries

These strategies deliver the highest ROI while your social media builds relationships and community trust.

What This Means for Your Hospice Agency

We’ll set up your accounts, brand them, connect them to your posting tool, and guide your strategy. You’ll focus on sharing the stories that only you can tell.

📞 Want the tools and strategy to make social media simple? Call (877) 959-5849 or Schedule a Free Strategy Call.

Can We Rank in Multiple Cities or Counties?

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If your hospice serves families across several cities or counties, you might wonder if you can rank in Google searches for each of them even if you only have one physical location. The short answer is yes, but it requires the right local SEO strategy.

hospice website in san diego ca
  1. Why Location Pages Matter. Google needs clear signals about where you provide services. Creating individual, optimized pages for each city or county helps Google connect your agency to searches in those areas. These pages should include:
    • City specific keywords (e.g., “hospice care in Pasadena CA”)
    • Local contact information or references
    • Content relevant to the community you serve
  2. The Role of Your Google Business Profile. While your main profile is tied to your office location, you can still highlight a wide service area. Listing your service cities and reinforcing them on your website boosts local relevance.
  3. Reviews in Different Areas Help. When you receive reviews from families in different cities, it strengthens your visibility in those places. Google sees those reviews as proof you’re active there.
  4. Consistency Across the Web. Your business name, address, and phone number should match across all directories, even when listing multiple service areas. Consistency builds trust with Google.
  5. Realistic Expectations. Ranking in multiple cities takes time. Larger, more competitive markets may need stronger content, backlinks, and review strategies to break into the Map Pack.

Pro Tip:

Don’t create one generic page and change the city name, Google considers that duplicate content. Make each city or county page unique and valuable to local families.

📞 Want to Rank in More Cities?

We help hospice agencies expand their visibility across multiple locations with targeted local SEO strategies. Call (877) 959-5849 or Schedule a Free Strategy Call.

You deserve a marketing partner that knows hospice inside and out. Our strategies help you attract more patients, grow your census, and increase profitability.

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