Never Miss A Lead for Your Practice Again! Start converting website visitors into appointments effortlessly. Visit www.NurtureHubCRM.com today!

Marketing for Hospice Care Providers | Hospice Care Marketing

Hospice Care Marketing offers digital marketing solutions to drive your business so you dominate your market. Get a free demo and see our results.

(877) 959-5849

How Often Do You Post or Update Content?

by

hospice website update

One of the most common questions we hear from hospice providers is, “How often should we be posting or updating our content?” The answer isn’t the same for every organization, but one thing is certain, consistent content is essential for visibility, trust, and growth.

Google rewards websites that stay active. Families searching for hospice care also feel more confident when they see that your website and social media channels are current, relevant, and responsive. Outdated content can send the wrong message and hurt your credibility.

Posting Frequency for Your Website

For most hospice providers, we recommend publishing at least 2 – 4 new pieces of content per month. This can include:

  • Blog posts answering common patient and family questions
  • Service pages optimized for your service areas
  • Educational articles about hospice care, symptom management, or family support
  • Team spotlights to build trust and show your compassionate side

By posting consistently, you give search engines more opportunities to index your site and families more reasons to visit.

Updating Existing Content

Fresh content isn’t just about new posts, it’s also about keeping existing content accurate. Over time, information can become outdated, your services may expand, or you may start serving new locations. We recommend:

  • Reviewing and updating core service pages every 6 – 12 months
  • Refreshing statistics, dates, and details as needed
  • Adding new internal links to connect old and new content
  • Re-optimizing updated keyword trends

This signals to Google that your site is well-maintained, which can help you rank higher in search results.

Posting Frequency for Social Media

Social media is another important touchpoint for families researching your services. For most hospices, 3 – 5 posts per week is ideal. These posts can include:

  • Educational tips about hospice and palliative care
  • Inspirational quotes or uplifting stories
  • Staff highlights or behind-the-scenes moments
  • Announcements about events, partnerships, or community involvement

Consistent posting keeps you top of mind for your audience and helps build community engagement.

Balancing Quality and Quantity

While posting regularly is important, quality always comes first. It’s better to publish one excellent, well-optimized piece of content than three rushed ones. Every article, page, or social post should have a purpose; to educate, inspire, or invite someone to take the next step toward contacting you.

Next Steps

Content is one of the most powerful tools you have to connect with families and improve your online visibility. By staying consistent, you show both search engines and potential patients that you are active, trustworthy, and ready to help.

📞 Need help managing your hospice content schedule? Call (877) 959-5849 or Schedule a Free Strategy Call to get started.

How Much Should I Budget for Digital Marketing?

by

One of the most common questions we get from hospice owners is: How much should we be spending on digital marketing each month?

The answer depends on your goals, market size, and how aggressive you want to be but here are some general guidelines to help you plan with confidence.

Baseline Marketing Budget Recommendations:

digital marketing strategy

1. Small to Mid-Sized Markets (Population under 500,000):

  • Recommended Total Monthly Budget: $3,000–$5,000
    • $2,000 for marketing services (strategy, SEO, CRM, reporting)
    • $1,000+ for paid ads (Google Ads or Facebook Ads)

2. Larger, Competitive Markets (Population over 500,000):

  • Recommended Total Monthly Budget: $5,000–$10,000+
    • $2,000-$3,000 for full-service marketing
    • $3,000–$7,000+ for paid traffic to stay competitive and visible

What Does That Budget Cover?

Your monthly spend typically includes:

  • Website enhancements & SEO
  • Google Ads management
  • Reputation management
  • Content creation (service pages, blogs)
  • CRM & lead follow-up automation
  • Monthly strategy & performance reporting

Can You Spend Less?

Yes, but results will be limited. We’ve seen some providers underinvest and then wonder why they’re not getting leads. If you’re spending under $2,000/month total, it’s likely you’ll struggle to generate meaningful traction in today’s competitive digital space.

How to Think About ROI:

Rather than thinking how much does it cost, ask:

👉 What is each new patient worth to your agency?

If even 1-2 new admissions a month cover your marketing spend, your marketing becomes a revenue generator, not an expense.

Final Thought:

Digital marketing isn’t about buying ads or checking SEO boxes, it’s about building a system that drives growth. Budget accordingly and you’ll build long-term success, not short-term Band-Aids.

How Long Will It Take to See Results from Digital Marketing?

by

One of the most common questions we get is: “How long will it take to see results?”

The short answer: It depends on the strategy and your market.

But here’s a breakdown of what to expect based on the most common digital marketing channels:

Google Ads (Paid Search)

digital marketing results

Time to see results: 1–2 weeks

With Google Ads, we can begin driving traffic almost immediately. After campaign setup (which typically takes a few days), your ads can go live and start generating clicks within days.

However, true performance optimization like reducing cost-per-lead and improving conversion rates usually takes 30–90 days of active management and testing.

✅ Best for fast lead generation
⚠️ Requires ongoing budget

SEO (Search Engine Optimization)

Time to see results: 3–6 months

SEO is a longer-term investment. It involves optimizing your website, building backlinks, improving local listings, and regularly creating content.

If you’re in a competitive market (like Los Angeles), it may take 6 months or more to break into top rankings for high-value keywords.

That said, we often see early wins in the first few months for long-tail keywords or low-competition terms.

✅ Best for long-term visibility and lower lead costs
⚠️ Slower to ramp up

Reputation Marketing (Reviews & GBP)

Time to see results: 30–60 days

Your Google Business Profile (GBP) and online reviews have a huge impact on local visibility.

With an intentional review strategy and profile optimization, we typically see map pack improvements within 1–2 months, especially in underserved areas.

✅ Builds trust & local presence
⚠️ Requires consistent review generation

Website Enhancements & Conversion Optimization

Time to see results: Immediate to 30 days

If your website is underperforming, improving page layout, adding calls-to-action, and speeding up load times can increase lead conversions, often within the first 30 days.
Your website should work with your marketing, not against it.

✅ Converts more visitors into inquiries
⚠️ Often overlooked but critical

So… When Will You See Results?

Here’s what we tell our clients:

  • If you need immediate traction, we recommend starting with Google Ads and local optimization.
  • If you’re investing for long-term growth, SEO and content marketing are essential.
  • If your site is outdated or not converting, we address that first, so your traffic isn’t wasted.

Most of our clients see meaningful results within the first 90 days and continued growth each quarter with a consistent strategy.

Still unsure what’s realistic for your market?

We’ll give you an honest answer based on your service area and competition.

Schedule a quick strategy call → https://www.hospicecaremarketing.com/schedule

How Important Are Reviews to Google Rankings?

by

Online reviews are more than just feedback from families, they are a key factor in how your hospice appears in local search results. Google uses reviews to help determine which businesses to feature in the Map Pack and organic results, making them a powerful tool for boosting visibility.

Why Google Values Reviews

hospice reviews for google rankings

Google’s goal is to provide the best possible answers for searchers. When people search for hospice care, reviews act as a public trust signal. Factors Google considers include:

  • Review Quantity: The more legitimate reviews you have, the more data Google has to assess your business.
  • Review Quality: Detailed, thoughtful reviews with keywords related to hospice services can help.
  • Review Recency: Fresh reviews show your hospice is active and relevant.
  • Reviewer Diversity: Feedback from different patients, families, and caregivers builds credibility.

Reviews and Local SEO

Positive reviews can improve your chances of ranking in the Google Business Profile Map Pack, where most local search clicks happen. They influence two major ranking factors:

  1. Relevance: Do the reviews mention hospice care and services you provide?
  2. Prominence: Do you have stronger reviews than competitors in your area?

The Indirect Benefits of Reviews

Even when reviews don’t directly improve rankings, they impact how people interact with your profile:

  • Higher click-through rates because of strong star ratings
  • Increased trust from families considering your services
  • Better engagement with your website and calls from your profile

Our Approach to Review Management

At Hospice Care Marketing, we help clients:

  • Develop a consistent review request process
  • Guide families on leaving detailed, relevant reviews
  • Monitor and respond to feedback promptly
  • Address negative or fake reviews when needed

📞 Want to improve your hospice’s local rankings with a review strategy that works?
Call (877) 959-5849 and let’s put a plan in place.

How Do You Target the Right Audience with Google Ads?

by

Targeting the right audience with Google Ads isn’t just about picking keywords, it’s about showing your hospice to the right people at the right time, when they’re actively searching for care.

Here’s how we do it:

We Use High-Intent Keywords

hospice website google ads

We target search terms that show someone is ready to take action, like:

  • “hospice care near me”
  • “home hospice services”
  • “palliative care in [City]”
  • “when to start hospice for a loved one”

These are phrases people use when they need help now.

We Focus on Local Searches

We set up geo-targeting so your ads are only shown in the areas you serve. For example:

  • Within a 15–30 mile radius of your office
  • Specific zip codes, counties, or cities

This prevents wasted ad spend from people outside your service area.

We Use Negative Keywords to Block Irrelevant Traffic

We tell Google what not to show your ads for, like:

  • Jobs or careers
  • Pet hospice
  • Volunteer opportunities

This ensures you’re not paying for clicks that won’t convert.

We Write Ad Copy That Filters for the Right People

Our ads clearly mention:

  • Hospice care at home
  • Covered by Medicare
  • Serving [City or County]

This helps potential families self-qualify before they click.

We Use Call Extensions and Landing Pages That Convert

  • Click-to-call buttons for mobile users
  • Dedicated landing pages that reinforce your service area
  • Clear CTAs like “Request Info” or “Call Now”

The result? Higher quality leads who are more likely to become patients.

We Continuously Optimize Based on Performance

Once your campaign is live, we:

  • Track which keywords lead to phone calls or form fills
  • Adjust bids and targeting
  • Pause underperforming ads and double down on what works

This is how we keep your budget focused and efficient.

Bottom Line

We’re not just showing your ad to more people, we’re showing it to the right people. By combining smart keyword strategy, geographic targeting, and conversion optimization, we help you get better leads without wasting money.

You deserve a marketing partner that knows hospice inside and out. Our strategies help you attract more patients, grow your census, and increase profitability.

Useful Links

Traning Guides

Get in Touch

Copyright © Hospice Care Marketing. All Rights Reserved.

Terms of Use | Privacy Policy | TCPA Consent